amylsacks' photos
"The Sealtest Food Advisor : Lent", 1939
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Cottage cheese: reliably scary as the centuries roll by.
Front and back covers from a promotional published by Sealtest, Inc.
Morton Salt Ad, 1957
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I could never get the sun to kiss the tomatoes. Never could master those "Magic Eye" pictures, either. From the April issue of Western Family magazine.
Frozen Lemonade Ad, 1954
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From the Lemon Products Advisory Board, Los Angeles, CA. Published in McCalls magazine.
Swift's Easter Ad, 1942
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Yes, it's certainly lovely. And due to wartime rationing, at least fifty people will be sharing it. From the April issue of American Home magazine.
Dzerta Diet Pudding Ad, 1958
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I think the advertisers pretty much shot themselves in the foot with the helpful comparison chart down below. You don't want your audience to be dwelling on all the delicious things they could be eating instead of your chemically sweetened box of artificial vanilla powder. From March's issue of Good Housekeeping.
Pyrex Cookware Ad (2), 1963
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Is it just because of the way the photo's cropped that the loaf of bread in the oven looks big enough to feed forty people?
Pyrex Cookware Ad, 1963
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Nothing says "prestige" like wall to wall orange carpeting. From May's issue of Good Housekeeping.
Lux Soap Ad, 1957
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So if this was "...the beauty care of 9 out of 10 Hollywood stars," what cleansing agent was the 10th star using?
From June's issue of Good Housekeeping.
French's Parakeet Food Ad, 1956
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This is so cute. I guess nowadays at least one of the birds would be texting and the cart would have a "Follow Me on Facebook!" decal. From the February 13th issue of Life magazine.
"Tips On Using Tabasco", c1938
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Breakfast has a grim expression, even though the bombardier's aim looks to be distinctly off. One side of a fold-out published by the McIlhenny Company, Avery Island, Louisiana.
Morton Salt Ad, 1960
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Tonight's supper features your choice of potatoes, potatoes, potatoes, potatoes, or potatoes. Also, have some potatoes at no additional charge. From the March issue of McCall's magazine.
Royal Gelatine Ad, 1950
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The floating heads aren't so bad. It's the barrel chests on "Roy" and "Al" that are seriously disturbing. From the May issue of Family Circle.
"The Bread Basket" (9), 1942-45
"The Bread Basket" (8), 1941-42
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Here are the last couple of pages (leaving out the index) from the '41 and a '42 addition. (L) Personally, I have my doubts that there's anything "pleasant" about drinking mashed up yeast in watered down tomato juice. Except for maybe the quart of water you'd need to rinse with afterward.
"The Bread Basket" (7), 1941-45
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The griddle doesn't look like much, but the pitcher is so shiny that you can see clear into another dimension!
"The Bread Basket" (6),1941-45
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There's also recipes for Root Beer and Lemon Pop in the Dessert breads chapter. No, I don't know why, but it's still awesome that they were there. You could apparently get 20 quarts of root beer from 1/2 cake of yeast. Woo!
"The Bread Basket" (5), 1942-43
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(L) From the '42 & '43 editions only.
Woe to the lady who lost her key to the sugar supply at an hour when no locksmith was available!
"The Bread Basket" (4), 1941-42
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These pages appeared only in '41 & '42.
Apparently (L) bread DID turn out to be fattening (who knew?), plus (R) America wasn't yet ready for ethnic oddities like the "Bagle" after all. :(
