amylsacks' photos
The Club Cocktails- Misc. clippings, 1934
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My Photoshop skills are pretty limited, but I went ahead and ran these bigger than they were in the booklet. Just because I love 'em so much. (Clicking on the image itself and then the largest "View All Sizes" option will give you a little more detail.)
The Club Cocktails (8), 1934
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"...pearl onions, olive oil, vinegar, dill pickles, sweet pickles, pimentoes, relish, mushrooms, shrimps, tuna fish, capers, marmalade, guava jelly, salted almonds, cheese sticks, potato chips, variety of crackers, cream cheese, Roquefort paste, salad dressing, mayonnaise, mustard, A1 Sauce."
The writers were nothing if not modest about their own humble condiment. Which is weird given that it could have gone right up front alphabetically.
The Club Cocktails (7), 1934
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"With the following articles in the pantry, the hostess will be able to prepare a most appetizing and attractive assortment of canapes for the impromptu occasion.
"Anchovies, anchovy paste, antipasto in glass or tin, caviar red or black, chicken in glass or tin, crab meat, lobster meat, devilled tongue, devilled ham, frankfurters, small sausages, Pate de Foie Gras, sardines, salmon, smoked salmon, stuffed olives, ripe olives, olives stuffed with anchovies..."
The Club Cocktails (6), 1934
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"The experienced host or hostess keeps the pantry well stocked with a variety of tinned and glassed foods which, at a moment's notice, may be fashioned into simple, yet delicious, appetizers for the cocktail hour... Rare and more costly products of foreign countries may be purchased and added to your larder for use when a special occasion justifies a more elaborate and unusual diversity..."
I have a nagging suspicion that nearly everyone during this time was dreaming about caviar and Pate' de Foie Gras rather than serving it.
The Club Cocktails (5), 1934
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"Believing that the host and hostess will discover a real need for appetizer recipes we present this little booklet with the hope that it will prove of genuine assistance in the entertainment of your guests-- and at the same time bring to your attention two of America's finest products--"
GIN! And gin with some other stuff mixed into the bottle with it!
The Club Cocktails (4), 1934
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"That delightful custom of serving appetizers with the cocktail-- canapes of spicy allurement and hors d'oeuvres in tempting ensembles of the world's finest delicacies-- will add piquancy to the pre-dinner cocktail and a delicious attribute to the buffet supper..."
The toast-your-own-canapes-at-the-table arrangement is adorable.
The Club Cocktails (3), 1934
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"...in the form of inspiring cocktails, refreshing highballs and the varied drinks that aid so materially in the enjoyment of any occasion...
I had no idea before picking up this booklet that so many different kinds of cocktail shaker existed in the world. It's kind of inspiring.
The Club Cocktails (2), 1934
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"...the art of dining, of entertaining and of old time hospitality-- preceded and accompanied by genuine, matured liquors..."
And buttered toast. Lots and lots of buttered toast.
The Club Cocktails, 1934
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"Today in countless homes of the nation, American citizens are welcoming the rebirth of those delightful customs of other days..."
...Drinking in public!! Wooo!!
Front cover and first page of a 20-page promo published by G.F. Heublein & Bro., Hartford, Conn.
Nescafe Instant Coffee Ad, 1955
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Uncle Jake has just bet Dad fifty bucks that he can't eat that entire steak in one sitting. Dad's only hope of victory is the extra stomach acid that comes with sating one's "coffee hunger" before the meal.
From the September issue of Western Family magazine.
7-Minit Frosting Ad, 1955
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This cake looks to be about 1 1/2 feet across. I'd give anything to know if it needed to be that large just to use up all the frosting in the envelope.
(I kept the blanket care saga, because I figured she felt bad enough about not getting to go to the beach or to the birthday party.)
From the September issue of Western Family magazine.
B&W ads, 1955
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If you ignore that Miss RC Cola probably has about 50 lbs.' worth of foundation garment underneath her bathing suit, this page is pretty cute. From the September issue of Western Family magazine.
Western Family, 1955
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"'Redhead' was painted by Russell Cowles, one of America's finest artists. All his work is distinguished by a beauty of design, organization, color, and aesthetic overtones.. The original of this portrait is in the art collection of Dartmouth College, where Mr. Cowles was graduated cum laude in 1909. He studied art in New York, Paris, and Rome. During World War I, he worked for the Intelligence Service of the American Navy, in Italy. His paintings are exhibited in all the major museums of the United States..."
England Shortwave Radio Card, 1968
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Look straight at my antenna. You are getting sleepy... sleepy...
Sent from "Radio G3RFE... Barrow-in-Furness, Lancashire, England."
(Shown slightly larger than original size.)
Wonder Bread Leaflet, c1940
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Imagine if you were carrying on like this with a loaf of bread and the spouse came home unexpectedly. And then you had to tell him that you'd joined the cult of the "HAPPY WONDER BAKERS!"
Yikes.
(Shown slightly larger than original size.)
Pabst Blue Ribbon Ad, 1951
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You can tell it's not much of a game, because the ash tray hasn't been used. At least not yet... From the September 1st issue of Collier's magazine.
Czechoslovakia Shortwave Radio Card (2), 1968
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To improve your signal capability, eat more canned fruit! Sent "via Central Radio Club, Praha Czechoslovakia" on July 29th, 1968. (Shown slightly larger than original size.)
Paul Jones Whiskey Ad, 1951
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After two highballs, it gets really tough to say "Monogrammed Phonograph" over and over again, but by that time nobody really minds. From the September 1st issue of Collier's magazine.

















