amylsacks' photos

"...Your lumber dealer will be glad to recommend skilled carpenters who can apply Gold Bond Insulation Board products quickly and with truly professional results. This material is easy to put up, however, and any homeowner who is handy with tools can do a job he will be proud of..." Plus, remember that box of Marx treatises left over from your college days? Wouldn't want some pesky workman to stumble upon those, would you? One quarter of a fold-out published by the National Gypsum Company of Buffalo, New York.

From the August issue of Woman's Day.

Clipped from the pages of February's Western Family magazine.

Don't be an "O.F.P"! Always be sure to leave your bowling ball right in the middle of the living room floor! From the February issue of Western Family.

Oh, for the days when every box of frozen veggies came with a complementary pink satin ribbon!

"...Will it go 'round in circles Flyin' so high, like a bird up in the sky...?"

Let's hear it for Manifest Destiny! How else would we have gotten these lovely accent pieces for our living room? From the April 1st issue of Time magazine.

The illustration is discreetly cropped so you can't see the layer of booze and smokes filling the lower half of the cart. From the April 1st issue of Time magazine.

And think of what all those hours of quadruple sifting will do for your upper body strength, Ladies!

"Swans Down Cake Flour will not only help you to achieve perfection in cake making, but it will make all your fine baking better than it could ever be, if you used ordinary flour. Swans Down will give extra crispness to your cookies-- extra lightness and tenderness to your biscuits, muffins, shortcakes, griddle cakes, and waffles-- wonderful lightness and flaky tenderness to your pastries! Follow these recipes and prove it!..."

"Frosting Frills For Special Occasion Cakes: ...The pastry bag may be made of a three-cornered piece of heavy paper folded into cornucopia shape and pinned in place, or, better still, of a piece of heavy muslin or light-weight canvas stitched in the desired shape. This can be washed after using and so kept clean..."

In the lower left hand corner of the "Caramel Layer Cake," you can just make out the illustrator's name: "Giro." I don't know anything about them. But these really are terrific pictures.

Some clippings from inside the booklet, slightly enlarged. I'm not sure what the "lightning" in "Lightning Layer Cake" was in reference to, since all of these cakes seem like pretty drawn-out productions. Usually the devoted cook sifted the flour 3-4 times, and presumably didn't own an electric mixer.

Inside front cover and first page from the booklet. Considering that the Depression was in full swing, this is a pretty lavish production. The cover is heavy cardstock and the papers inside are thick. Nice Art Deco stylings on the typeface and pictures, too.

Front and back cover of a 50-page promotional booklet published by Igleheart Brothers, Inc. ("Established 1856") of Evansville, Indiana, and General Foods Corporation. I don't know what the punched hole was for. A string holding an extra coupon or a small trinket went there, maybe.

I love the surrealism of the "mini-pineapple" painstakingly crafted out of a raspberry and what looks like slivered almonds. From the March issue of American Home magazine.

"To Wake Up A Memory!" Sounds like a suspense film in the spirit of Laura or Out of the Past. Our married, small-town hero takes a bite of pudding and suddenly remembers his secret life in the Big City-- He has another wife and family, and a career as a magician who can grant sentience to boxes of mix! From the March issue of American Home magazine.

Yeah, this sandwich gets 'em plenty confused. Are they supposed to eat it, or wear it pinned to a shoulder like military insignia? From the March issue of American Home magazine.