amylsacks' photos
Atlas Book of Recipes (7), 1943
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Atlas Jars: The Rock Opera . Mom's dual personae: The Acid Queen and the Non-Acid Queen, were played by identical twins.
Atlas Book of Recipes (6), 1943
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A couple of chapter pages. At least they don't seem to demand that you buy one set of this giant-ass cookware and one stove for each member of the family...
Atlas Book of Recipes (5), 1943
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Some more clippings of the intro and chapter headings. Among other things, they recommend that Mrs. America put up 20 quarts of tomatoes and tomato juice for each person in the family. (!!) I feel really bad for anyone in the upper left corner who doesn't like tomatoes.
Atlas Book of Recipes (4), 1943
Atlas Book of Recipes (3), 1943
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There are a lot of really nice illustrations in here. No artist's name given, unfortunately.
Atlas Book of Recipes (2), 1943
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Center photo from the booklet.
Every cellar needs some lacy frills, don't you think?
Atlas Book of Recipes, 1943
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Front and back covers of a promotional booklet published by Hazel-Atlas Glass Company of Wheeling, West Virginia.
Kingan's Shortening Leaflet (3), 1941
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When you can't decide between fries and donuts, just go with both. So long as you don't confuse the salt shaker with the sugar bowl, it's all good.
Kingan's Shortening Leaflet (2), 1941
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Doctor, lately the words "Fluffy muffins! Fluffy muffins!" keep going around and around in my head. Can you help me?
Kingan's Shortening Leaflet, 1941
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Don't settle for plain old animal fat when you can get it-- Tasti-Creamed!
From a fold-out published by Kingan & Co.
Lux Soap Ad, 1958
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Can't... stop...staring at... those bottles...
From the July issue of McCall's magazine.
All-Bran Booklet (2), c1930
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To be pulled in by that awesome cover design, only to get a barrage of motivational mumbo-jumbo and pile after pile of drab brown food and bleak decor... Kellogg's, why do you break my heart like this?!
All-Bran Booklet, c1930
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Front and back cover, plus several pages from a promotional published by the Kellogg's Corporation, Battle Creek, Michigan.
"To Keep Happy, Keep Well.
It is much easier to keep well than it is to get well. The way is clear if you will follow Nature's laws..."
Pictsweet Lemonade Ad, 1955
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So, they... uh... kiss while holding aloft their own bodily essence. The admen really didn't think this whole motif through, did they? From the July issue of Everywoman's magazine.
Everywoman's, 1955
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Why does the man in the kitchen deserve your unconditional worship? If you believe the dinner recipes inside the magazine, it's because he's heard of seasonings other than salt, pepper, and ketchup. (Though they're not in evidence up front here.)
Also, whatever went wrong with Mom's teeth is not my fault. I just put this up because of my thing for toques and Pyrex. Don't judge me!!
From the July Issue.
Kentucky Tavern Bourbon Ad, 1948
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I thought better of posting this in late Winter/early Spring. Hopefully it's okay now.
From the August 1948 issue of House Beautiful.
Campbell's Red Kettle Ad (2), 1963
Campbell's Red Kettle Ad, 1963
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Somehow this product never really took off, did it? Maybe people couldn't see the point of buying mega-salty powdered soup in a can and then adding water. After all, they could already buy moderately salty condensed soup in a can and add water.
I believe these pages are from either Life or Look magazine.

















