amylsacks' photos
Kretschmer Wheat Germ Insert, c1955
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In the same envelope as the booklet, just in case you didn't get the message before. I think that's Tip O'Neill's head on the right.
Kretschmer Wheat Germ Booklet (2), c1955
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The neo-Cubist fish is adorable. Plus, it's nice to see the dog lined up next to the kids, since you know they're going to be passing him any number of these "goodies" the second Mom's back is turned.
But I couldn't find a recipe to match the freaky ring-mold thing at the right of the full-color photograph. I feel lucky.
Kretschmer Wheat Germ Booklet, c1955
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I love the aquatic-hued table cloth. It goes so well with the sea-monster entree', doesn't it? Excerpts from a 24-pager published by the Kretschmer Corporation of Carrollton, Michigan.
Armour Treet Ad, 1943
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This doesn't really look so bad for a square meat-product dinner. Out of context, the phrase "Stretches red points" could sound like slang for something really scary, though...
From the August issue of American Home magazine.
B&W ads, 1956
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From the back pages of the March Western Family. The "Hangtown Fry" still shows up in restaurants around here. I've never been brave enough to try it, though.
Sealtest Booklet (6), April 1947
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Mother, don't you dare bring out all that nasty cottage cheese for my party! You'll embarrass me in front of my FRIENDS!
Sealtest Booklet (5), April 1947
Sealtest Booklet (4), April 1947
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This menu doesn't sound too terrible, and the cake sure is pretty. Surely nothing bad could be waiting for us around the corner...
Sealtest Booklet (3), April 1947
Sealtest Booklet (2), April 1947
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Nice decor. Reminds me of my old job handing out towels in the Ladies Lounge at the Plaza.
Sealtest Booklet, April 1947
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When I hold the magic Easter bunny, my bonnet morphs into a space helmet!
Front and back covers of a promotional published by Sealtest, Inc.
Pyrex Top-Of-Stove Ware Ad, 1936
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The pot looks so angry. I'm afraid to turn my back on it.
From the May issue of American Home magazine.
Kikkoman Booklet (2), c1958
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They attempt to disguise the foreign influences using the traditional brown/green/white configuration of all proper American meals, but he's not fooled...
Kikkoman Booklet, c1958
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From the nervous smiles on the faces of his girls, Mr. America knows at first glance that they've been dabbling in the dark arts again.
Promotional booklet published by Noda Shoyu Co., Ltd., Tokyo, Japan
French's Parakeet Food Ad, c1957
Nescafe Instant Ad, 1963
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The nice Danish Modern-inspired design will keep you from noticing that letting your coffee get colder than usual doesn't actually improve it! From the May issue of Good Housekeeping.
The Sealtest Food Advisor (5), Spring 1937
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The rectangular cobbler thing is called "pie." Damn, but I'm confused! I left out the last shot of some really badly touched-up bacon. Trust me. It only would have made things worse.
The Sealtest Food Advisor (4), Spring 1937
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Lack of color is a real problem here. At first I thought the custard was just some decorated grapefruit halves stuffed in fancy dessert cups. As for the "salad" on the left-- er, never mind.

















