Plate 10. Ad Reinhardt, “How to Look at Modern Art in America” (1946)

Here’s a guide to the galleries – the art world in a nutshell – a tree of contemporary art frompure (abstract) “paintings” (on your left) to pure (illustrate )pictures (down on your right). If you know know what you like but don’t know anything about art, you’ll find the artist on the left hardest to understand, and the names on the right easiest and most familiar (famous). You can start in the cornfields, where no demand is made on you and work your way up and around. Be especially careful of those curious situated on that overloaded section of the trees, which somehow think of themselves as being both abstract and pictorial (as if they could be both today). The best way to escape from all this is to paint yourself. If you have any friends that we overlooked, here are some extra leaves. Fill in and past up…..

{THIS IS THE ARTIST'S MESSAGE ON THE TOP RIGHT SIDE)

ARTIST : en.wikipedia.org/wiki/Ad_Reinhardt

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Dinesh ^club

. . . . true of the immensely chaotic images of how information flows today, as in maps and Internet or computer-made complex visualizations of how the world fits together, such as Brad Paley’s diagram of the interrelationship among the sciences

Compare this to Ad Reinhoardt’s cartoon of how to look at modern art in America from 1945 (See fig. 45)

You need computers to make an image like Paley’s, and you need a world that has lived through twentieth century of abstract art to have even the possibility of ‘reading’ such a thing, though in a way reading it is not the main point, because surely it would be easier to red all those descriptions of branches of sciences if they appeared straight on a page. On the other hand, maybe it has specifically learned from Reinhardt’s whimsical picture of all the categories, divisions, styles, and minute demarcations that people like to Make. - page 184

2 years ago.

Dinesh ^club

5 months ago.

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Plate 10. Ad Reinhardt, “How to Look at Modern Art in America” (1946)

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