Group: Promoting ipernity
8.2 Landing page 'Explore' - Refresh 2023
By
Public Relations
club
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This relates to the page where a new visitor will 'Land' after clicking the 'Explore' button on the ipernity homepage that has the slide show, see here.
The purpose of our landing page
Our landing page is aimed at visitors from the internet, to whom it should give an orientation about ipernity. It is also intended to arouse curiosity so that visitors go deeper into our website.
A landing page is good if it works! This is measured by how long visitors stay on the page (time on site) and how many visitors click on from there (bounce rate). It is not important whether we like the landing page ourselves. What is important is that it achieves the stated goals.
So, a landing page is an advertising instrument. It isnot a showcase for our own photos . (For that we have the Gallery, the Ambassador pictures and our Groups). The visual elements (illustrations, photos) must rather be chosen in such a way that they achieve the following effects:
- attention
- attraction
- action (click on)
Attention is always achieved when visual elements are either particularly creative, humorous or confrontational. However, caution is needed with the latter, so we should limit ourselves to the attributes creative or humorous.
Attraction is aroused by the texts. They must convey the benefit to the visitor. Visual elements and texts must be hamonized in such a way that they create an overall attraction and anticipation. Only then is a visitor likely to click deeper into our website. When this action happens, our landing page has done its job.
Requirements for the top picture
The top picture is the eye-catcher on our homepage. It illustrates the statement: What you get.
And what do people get? The membership in a virtual community. The picture is meant to transport the virtual into the real. It shall be the actual social proof that real people meet and move in our virtual space, called ipernity.
Creative or humorous pictures with real people are therefore suitable. These should make contact with the viewer. After all, people are more likely to feel invited if they are looked at. The shown people should be younger than we are. There are two reasons for this: First, almost all of us have the internal self-image that we are not yet as old as we appear from the outside. Secondly, the younger ones are, as everywhere, our future.
Obviously the top picture should have something to do with photography. A good motif would therefore be photographers in action, for which there are thousands of creative or humorous renderings.
Of course, completely different motifs are also conceivable if they fulfil the goals we want to achieve. We do not want to exclude any creative idea from the outset. Therefore, you can also upload stock photos that can be used as an idea for a later shooting, by yourself or by others. Please remember to link the source in such cases.
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Here you can find all information about the 2020 relaunch.
Here you can find and add proposals for the replacement.
The purpose of our landing page
Our landing page is aimed at visitors from the internet, to whom it should give an orientation about ipernity. It is also intended to arouse curiosity so that visitors go deeper into our website.
A landing page is good if it works! This is measured by how long visitors stay on the page (time on site) and how many visitors click on from there (bounce rate). It is not important whether we like the landing page ourselves. What is important is that it achieves the stated goals.
So, a landing page is an advertising instrument. It is
- attention
- attraction
- action (click on)
Attention is always achieved when visual elements are either particularly creative, humorous or confrontational. However, caution is needed with the latter, so we should limit ourselves to the attributes creative or humorous.
Attraction is aroused by the texts. They must convey the benefit to the visitor. Visual elements and texts must be hamonized in such a way that they create an overall attraction and anticipation. Only then is a visitor likely to click deeper into our website. When this action happens, our landing page has done its job.
Requirements for the top picture
The top picture is the eye-catcher on our homepage. It illustrates the statement: What you get.
And what do people get? The membership in a virtual community. The picture is meant to transport the virtual into the real. It shall be the actual social proof that real people meet and move in our virtual space, called ipernity.
Creative or humorous pictures with real people are therefore suitable. These should make contact with the viewer. After all, people are more likely to feel invited if they are looked at. The shown people should be younger than we are. There are two reasons for this: First, almost all of us have the internal self-image that we are not yet as old as we appear from the outside. Secondly, the younger ones are, as everywhere, our future.
Obviously the top picture should have something to do with photography. A good motif would therefore be photographers in action, for which there are thousands of creative or humorous renderings.
Of course, completely different motifs are also conceivable if they fulfil the goals we want to achieve. We do not want to exclude any creative idea from the outset. Therefore, you can also upload stock photos that can be used as an idea for a later shooting, by yourself or by others. Please remember to link the source in such cases.
----------
Here you can find all information about the 2020 relaunch.
Here you can find and add proposals for the replacement.
The topic of this discussion has been edited by Public Relations 6 months ago.
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Bergfex clubBergfex clubBergfex club(Left hand you see the eye-catcher, right hand the whole landing page.)
Bergfex club(Left hand you see the eye-catcher, right hand the whole landing page.)
Bergfex club(Left hand you see the eye-catcher, right hand the whole landing page.)
Bergfex clubOne could now re-consider whether it would also be the time for us to use the more contemporary illustrations instead of photos.
raingirl club---------------------------
Second - I consider the photo on the Landing Page to be something that should encourage someone to read the words on the page. Someone has already been drawn in to click on our first link on the Front page. The wonderful photos that Bernhard and helpers curate for that Front page are all wonderful eye catchers.
I would like ideas on what type of photo would encourage someone to at least read the bullet points below the first image. Those words, which were very carefully chosed, should then be the thing that encourages someone to explore further.
I consider that the lower 3 images do encourage someone to read the words. I find the top photo to draw too much attention to itself, it's too eye catching. I am not drawn to read what it below as I keep focusing back on the face of the woman. The lower images are well done and fit the topics they represent, but aren't so intriguing that they keep me from reading the words they are associated with.
So that is why I think we should find something quality that is actually less eye catching, while still being engaging. Basically, I think we have room for more variety.
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And a quick note to some who have suggested perhaps a group of photographers around a center theme - while I personally am not opposed to the idea, we should remember that if someone scrolls down the page one sees a collage of member's faces and we would want the top image to not be too close to that one.
Bergfex club has replied to raingirl clubBergfex clubEin Bild für die Mitte ist ganz sicher im Bestand zu finden, die Portraits müssten evtl. noch "geschossen" werden.
Ob das technisch realisierbar, insbesondere kompatibel mit dem geforderten Format ist, kann ich allerdings nicht beurteilen...
Bergfex club has replied to WiePet clubAußerdem sollte ein Eye-Catcher immer so beschaffen sein, dass er ohne langes Betrachten "direkt ins Gehirn schießt". Ein Bild mit einem einzigen Motiv ist deshalb vorzuziehen.
Public Relations club has replied to FarbFormFreude clubSo, the photos in this group www.ipernity.com/group/2760832 are not for the ipernity Homepage, which still require space for the logo. Find the Homepage proposal group here: www.ipernity.com/group/2341904
Note that the slideshow can be paused, and restarted, with a click on the image.
FarbFormFreude club has replied to Public Relations club