Renewed and Reinvigorated

A photograph of a part of a Masumi de Coty advertisement from 1970 made with a Nikon D2Xs + a Nikkor 28mm f/3.5 AI lens.
Masumi was launched in 1967. Reformulated and repackaged, it was relaunched in 1976. One reviewer thought it was directed at the Yoga generation. I am none the wiser. Maybe it meant something in 1976 when the long hot summer in Britain might have necessitated a squirt or two of perfume. In 1994 Coty discontinued it. But apparently it is still made and on sale in Poland. Perhaps it is like the Fiat 124 which enjoyed a renaissance as the Lada and earned loads of money for the USSR.