Richmond

According to Wikipedia, Richmond is a value brand of tobacco cigarettes re-introduced into UK markets in 1999. The brand is in competition at the lower end of the market, against value UK cigarette brands such as Mayfair, Sovereign and Park Road.
Richmond's variants Superkings and King Size are the fourth and fifth top-selling cigarettes in the UK respectively.
The empty packs provide a colourful and attractive addition to the natural flora, a fact understood and followed by many users.