Associated Motorways Summer 1954 timetable cover

The Associated Motorways timetable book cover (left is the rear cover and right is the front cover) for the Summer of 1954. The route map on the front cover has been significantly expanded since that of the 1949 issue and includes the Ribble, Western SMT and Scottish Omnibuses services into Scotland from the North of England and those of the Yorkshire Services pool into Yorkshire from Birmingham. So that no one member company would derive benefit from the publicity the consortium used orange, green and black as its house colours.