Yelloway and Associated Motorways timetable leafle…

16 Jul 2016 309
The Yelloway ‘Devonian’ service originally travelled via Gloucester and Bristol. At Gloucester connections to Red and White’s services were offered and at Bristol to those of Greyhound Motors. From Saturday 22 August 1936 the Yelloway service was diverted to serve Cheltenham and thus connect with the Associated Motorways hub. This leaflet was issued showing the timetables of the connecting services then available. The map on the cover was from earlier years and did not actually show the route of the Yelloway service which was summer only operating four days a week (plus the overnight service southbound on Friday nights from Rochdale). So this leaflet for the new arrangements was only current for six weeks until the last weekend in September.

Associated Motorways Summer 1949 timetable cover

14 Jul 2016 286
The Associated Motorways timetable book cover (left is the rear cover and right is the front cover) for the Summer of 1949. So that no one member company would derive benefit from the publicity the consortium used orange, green and black as its house colours. Details of the Yelloway service from Lancashire, whilst contained in the timetable itself since 1936 wasn’t shown on the front cover map.

Associated Motorways Summer 1954 timetable cover

14 Jul 2016 283
The Associated Motorways timetable book cover (left is the rear cover and right is the front cover) for the Summer of 1954. The route map on the front cover has been significantly expanded since that of the 1949 issue and includes the Ribble, Western SMT and Scottish Omnibuses services into Scotland from the North of England and those of the Yorkshire Services pool into Yorkshire from Birmingham. So that no one member company would derive benefit from the publicity the consortium used orange, green and black as its house colours.

Associated Motorways Summer 1954 timetable for the…

16 Jul 2016 256
These pages were from the Associated Motorways Summer 1954 timetable book and show the timings for the Gloucester-Cheltenham-London service. A point of curiosity I find is that the summer only quicker direct Swansea to London day service is included in this timetable. As far as I am aware I don’t think that service picked up from High Wycombe onwards toward London. The service is also shown in the Swansea to Cheltenham timetable and yet the direct Swansea to London night service which was operated all the year round isn’t shown thus in either nor indeed any other timetable, only in the two timetables either side of Cheltenham. (See next slide for the Swansea to Cheltenham timetable).

Associated Motorways Summer 1954 timetable for the…

16 Jul 2016 266
These pages were from the Associated Motorways Summer 1954 timetable book and show the timings for the Swansea to Cheltenham service. The summer only quicker direct Swansea to London day service is also included in this timetable and also in that for the Cheltenham to London timetable. Strangely the direct Swansea to London night service which was operated all the year round isn’t shown in either nor indeed any other timetable, only in the two timetables either side of Cheltenham. (See previous slide for the Cheltenham to London service timetable).

Associated Motorways Winter 1954-55 timetable cove…

14 Jul 2016 260
The Associated Motorways timetable book cover (left is the rear cover and right is the front cover) for the Winter period 1954/1955 was similar to that used in Summer of 1954 although this copy was not colour printed. I am not sure if this was an advance copy style or whether it was an economical final copy. Certainly in later years I don’t recall there being an advance copy issue for winter as there was for summer.

Associated Motorways Summer 1972 timetable cover

14 Jul 2016 264
The cover of the advance copy of the Summer 1972 Associated Motorways timetable. The final issue would feature a cover of higher grade paper colour printed. The cover of my very care worn copy is now almost detached. Associated Motorways would also produce formal licensing/administration documents (back then spirit duplicated on foolscap paper) which included the name of the company operating the different services and I noted this information within my copy of the timetable. The list in question is also included on this site.

Associated Motorways Summer 1972 timetable for the…

16 Jul 2016 307
A typical timetable layout from an Associated Motorways timetable book. Each page featured a particular service usually on adjacent pages, each direction having a page of its own. In addition to the times for the particular service there was abridged content of key destinations available by connecting at Cheltenham. This example from the summer 1972 issue covers the Great Yarmouth to Cheltenham service worked by Eastern Counties. During the winter months this service was reduced to a single service in each direction between Norwich and Cheltenham forming part of the 1430 hub.

Associated Motorways Summer 1972 workings

14 Jul 2016 273
This is a photocopy of what was the lead sheet of an almost full set of formal licensing/administration documents produced by Associated Motorways for the Summer 1972 - back then these were spirit duplicated on foolscap paper. The sheet contains a list of all the services upon which I wrote the initials of the operating company alongside the service number. As far as I know the service numbers were never carried on the coaches but were prominent in the timetables. There were certain intentional omissions from the document set. The only real missing details are service D19 (Worcester-London) (perhaps Midland Red?) and service K41 (Oxford-Portsmouth), I couldn’t find reference to the latter in the timetable and I often wondered if it was the former South Midland holiday service placed under Associated Motorways by NBC. Of the others, Yelloway handled the licensing/administration/operation of joint services G31, H51, H60, J42, K31 and K46. Ribble likewise for joint service H33. I can’t say exactly which of the Yorkshire based operators provided the administration of service H32 (the ‘South West Clipper’ pool) – I have been told it was Yorkshire Traction. Service H31 was jointly operated with Northern General and United and would presumably have been administered by them.

Associated Motorways Winter 1972-73 timetable cov…

14 Jul 2016 1 284
The National Bus Company came into being in 1969. A few years later NBC created National Travel which led to the countrywide coach network that later became National Express. The services of the Associated Motorways consortium became part of the network. The Winter 1972/1973 timetable featured the NBC logo but still retained the prominent Associated Motorways name.

Associated Motorways (National Travel) Summer 73 t…

14 Jul 2016 1 290
The National Bus Company came into being in 1969. A few years later NBC created National Travel which led to the countrywide coach network that later became National Express. The services of the Associated Motorways consortium became part of that network. The Summer 1973 timetable saw a significant image change with the National branding being more prominent with the Associated Motorways name taking a lesser role. I think this issue would have been the last one published under the auspices of Associated Motorways at Cheltenham as National Travel produced a countrywide coach guide for the following Winter 1973/1974 period.

Yelloway/Associated Motorways Holiday Express Serv…

05 Apr 2014 282
In the late 1960s Yelloway and Associated Motorways established formal direct through express holiday services from the North West to the holiday resorts on the South Coast (Bournemouth, Portsmouth/Southsea and Weymouth). Prior to this time passengers had to change from one company's service to the other at Cheltenham although at busy holiday times through coaches did operate running on hire to Associated Motorways south of Cheltenham. In 1971 a joint through service to Barry Island, South Wales was added to the portfolio.

Yelloway/Associated Motorways Holiday Express Serv…

24 Jul 2014 243
In the late 1960s Yelloway and Associated Motorways established formal direct through express holiday services from the North West to the holiday resorts on the South Coast (Bournemouth, Portsmouth/Southsea and Weymouth). Prior to this time passengers had to change from one company's service to the other at Cheltenham although at busy holiday times through coaches did operate running on hire to Associated Motorways south of Cheltenham. In 1971 a joint through service to Barry Island, South Wales was added to the portfolio.

Yelloway and joint operators North West-Eastbourne…

05 Apr 2014 291
A through service was established linking the North West with the Sussex coastal resorts of Brighton, Peacehaven, Newhaven, Seaford and Eastbourne operated by Yelloway, Grey Green and Associated Motorways. For many years it had been possible for passengers to either travel via Cheltenham (connecting to Associated Motorways) or via London (connecting to the services of the Ewer Group subsidiaries Orange Luxury Coaches or Grey Green Coaches). In the late 1960s a through holiday service was established and this was operated jointly by the three parties. (As an aside it is interesting to note that Southdown Motor Services was a member of Associated Motorways. Southdown, together with the North Western Road Car Company, also operated their own Manchester-Sussex holiday service very similar to that shown here. Therefore Southdown had interests in two different and competing Manchester-Sussex services).

Never to be - The proposed Blackpool-Eastbourne se…

05 Apr 2014 264
Never to be - The proposed Blackpool-Eastbourne service applied for by Yelloway and joint operators in 1968. The application for a Haslingden-Eastbourne service (which had common timings and route south of Manchester) was granted.

South West Clipper brochure (front page) Summer 19…

16 Nov 2014 272
For many years there were services operated from Yorkshire to Rochdale (by Hebble from Bradford and Halifax) and to Oldham (by Hansons from Huddersfield) to link with the Yelloway 'Devonian' service to the south west - actually with through coaches being employed. These facilities enabled Yelloway to become a significant joint operator in the direct services from Yorkshire to Torbay in the late 1960s branded as the 'South West Clipper'. The 'South West Clipper' services were operated by quite a number of different operators, the list including Associated Motorways, East Midland Motor Services, East Yorkshire Motor Services, Hebble Motor Services (as successor to Yorkshire Woollen District Transport), J W Kitchin and Sons, Wallace Arnold Tours, West Yorkshire Road Car Company, Yorkshire Traction Company, Yelloway Motor Services. Nine different operators although if one was counting interested parties that number rises to eighteen when you consider that Associated Motorways comprised a pool of ten operators in itself!

South West Clipper timetable Summer 1976

16 Nov 2014 219
For many years there were services operated from Yorkshire to Rochdale (by Hebble from Bradford and Halifax) and to Oldham (by Hansons from Huddersfield) to link with the Yelloway 'Devonian' service to the south west - actually with through coaches being employed. These facilities enabled Yelloway to become a significant joint operator in the direct services from Yorkshire to Torbay in the late 1960s branded as the 'South West Clipper'. The 'South West Clipper' services were operated by quite a number of different operators, the list including Associated Motorways, East Midland Motor Services, East Yorkshire Motor Services, Hebble Motor Services (as successor to Yorkshire Woollen District Transport), J W Kitchin and Sons, Wallace Arnold Tours, West Yorkshire Road Car Company, Yorkshire Traction Company, Yelloway Motor Services. Nine different operators although if one was counting interested parties that number rises to eighteen when you consider that Associated Motorways comprised a pool of ten operators in itself!

Bournemouth Clipper timetable Summer 1976

16 Nov 2014 210
For many years there were services operated from Yorkshire to Rochdale (by Hebble from Bradford and Halifax) and to Oldham (by Hansons from Huddersfield) to link with the Yelloway 'Devonian' service to the south west - actually through coaches employed. These facilities enabled Yelloway to become a significant joint operator in the direct services from Yorkshire to Torbay in the late 1960s branded as the 'South West Clipper'. A few years later a direct service to Bournemouth was introduced branded as the 'Bournemouth Clipper'. The 'South West Clipper' and 'Bournemouth Clipper' services were operated by quite a number of different operators, the list including Associated Motorways, East Midland Motor Services, East Yorkshire Motor Services, Hebble Motor Services (as successor to Yorkshire Woollen District Transport), J W Kitchin and Sons, Wallace Arnold Tours, West Yorkshire Road Car Company, Yorkshire Traction Company, Yelloway Motor Services. Nine different operators although if one was counting interested parties that number rises to eighteen when you consider that Associated Motorways comprised a pool of ten operators in itself!

50 items in total