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Associated Motorways (National Travel) Summer 73 timetable cover
The National Bus Company came into being in 1969. A few years later NBC created National Travel which led to the countrywide coach network that later became National Express. The services of the Associated Motorways consortium became part of that network. The Summer 1973 timetable saw a significant image change with the National branding being more prominent with the Associated Motorways name taking a lesser role. I think this issue would have been the last one published under the auspices of Associated Motorways at Cheltenham as National Travel produced a countrywide coach guide for the following Winter 1973/1974 period.
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