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*Italo-Byzantine Vacuity *Italo-Byzantine Vacuity



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advertising
1969
necktie


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Degraded

Degraded
Advertising, 1969. This was a campaign for 'Dralon' ties. Found in "Photographis '69" - the international annual of advertising photography - I first photographed part of the display with a Canon EOS 40D and 18-55mm kit lens. Subsequently I took a picture of the preview screen on the Canon using a Nikon D700 and an AF Nikkor 28-105mm f3.5-4.5D zoom lens. I have given the resulting image the title 'Degraded' because of the 'photocopy of a photocopy' treatment, which I might be tempted to extend to 'photocopy of a photocopy of a photocopy' level to see how much the picture degrades at each stage. Looking at the image of the apprehensive woman whose wrists are tied together, possibly some people would conclude that that sort of advertising is also degraded.

John FitzGerald has particularly liked this photo


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