Feldman's Arcade

Feldman’s Arcade in Blackpool, with its cream terracotta faience, was built in 1923 as the headquarters and lynchpin of the resort’s operations for London music publisher and impresario Bert Feldman who operated song booths and retail outlets on the 'golden mile' and the piers. The building was a live music emporium with vibrant music parlours and song booths where musicians and singers would demonstrate songs and musical compositions to a captive audience who thronged the promenade in those heady days when song sheet hits of the day could be purchased for at least sixpence. Feldman’s Arcade Café on the upper floors offered a more sedate musical rendezvous with light classical music recitals, bar mitzvahs and private society functions. Fred Ash's photographic studio was also located within the Arcade.

After the demise of its former owner in 1945 Feldman’s Arcade was under the ownership of the Lyons family from the late 1940’s and throughout the 1950’s with an exclusive ladies outfitters and gown shop replacing the song booths in the arcade. In the 1960’s the building was purchased by Israelite Marks who opened up in the arcade with the ‘Diana Warren’ menswear outlet consisting of ‘The Powder Bowl’ and ‘The Young Generation Boutique’. No obvious structural alterations were made within the arcade with the exception of the mosaic floor with the Feldman’s name at the entrance which was removed. With the death of Mr Marks in 1980 Diana Warren ceased to trade in The Arcade and in more recent years the building has been used as the ‘Cahoots’ Night Club and is now currently in use as 'Yates’s' main Blackpool venue.