Is it better to give the gift of an individual subscription to Ipernity than click the donate button?

My first thought is yes but it’s for one person not the whole group of users.

What about, for example gifting 10 subscriptions versus donating the same amount?

Building up the number of users ( at least temporarily, they may not stay ) versus adding to the general funds for a future project that may eventually encourage more users to join and for the long term.

In the short term I still think gift a subscription.