Yelloway/Associated Motorways Holiday Express Services timetable - Summer 1973 (Pages 4 and 1)

In the late 1960s Yelloway and Associated Motorways established formal direct through express holiday services from the North West to the holiday resorts on the South Coast (Bournemouth, Portsmouth/Southsea and Weymouth). Prior to this time passengers had to change from one company's service to the other at Cheltenham although at busy holiday times through coaches did operate running on hire to Associated Motorways south of Cheltenham. In 1971 a joint through service to Barry Island, South Wales was added to the portfolio.