Marketing

what's up, jerry?
hey, marv. I just opened my new store! looks great, eh?
yeah, but, dude, it's inside an abandoned warehouse.
so?
so how you gonna get customers?
easy! word of mouth!
whose mouths? rats?
hey, they need stuff too, don't they?
yeah, but their credit probably stinks!
cash only, my man.
wow, jer, you think of everything.
gotta have rules.