The Big Duck in Flanders, July 2008

The Big Duck is a ferrocement building in the shape of a duck located in Flanders, New York, on Long Island. It was originally built in 1931 by duck farmer Martin Maurer in nearby Riverhead, and used as a shop to sell ducks and duck eggs. It was added to the National Register of Historic Places in 1997.

The Big Duck is a prime example of literalism in advertising. The building measures 18 feet (5.5 m) wide, 30 feet (9.1 m) long and 20 feet (6.1 m) tall to the top of the head. The duck's eyes are made from Ford Model T tail lights and the interior floor space is confined to 11 feet (3.4 m) by 15 feet (4.6 m). The wood frame, wire mesh/concrete surface building was designed in the shape of a Pekin duck in order to house a retail poultry store.

Owner Martin Maurer had The Big Duck building constructed in 1930 and 1931 on a prime spot on the busy Main Street in the town of Riverhead on Long Island, New York. The builders Smith and Yeager completed the concrete finish work on the Big Duck which was featured in Atlas Cement's 1931 calendar. Merlin Yeager noted that most of the duck is actually finished with Portland Cement, but they ran out and finished with Atlas Cement. The Big Duck was also featured in Popular Mechanics magazine.

In 1937, Martin Maurer moved the building four miles (6 km) southeast to Flanders, where it occupied a prominent location near the duck barns and marshes of Maurer's new duck ranch. The entire area, including Flanders and Riverhead, was the center of Long Island's well-known duck-farming industry. By 1939 there were about 90 duck farms in Suffolk County.

The Big Duck's unusual building and prime location helped garner much customer attention until it closed in 1984. In 1988, Suffolk County acquired The Big Duck and moved it to Route 24 on the edge of Sears-Bellows Pond County Park between Flanders and Hampton Bays on the eastern part of Long Island. The building houses a gift shop operated by the Friends for Long Island Heritage. The duck was returned to its original location in on October 6, 2007; nonetheless it is still called the "Flanders duck" for the intermediate location. Suffolk County continues to own it, maintains its interior and pays for staffing; Southampton Town maintains the exterior. The original 27 acre duck farm was purchased by the town in 2006.

Text from: en.wikipedia.org/wiki/Big_Duck