Hebble DJX 76D in Rochdale - circa Summer 1966

Summer 1966 - This Hebble coach isn’t actually part of the direct Yelloway story but is included here to show the Kelsall and Kemp building which would later be bought by Yelloway and converted into offices. The travel bureau would be on the ground floor and the Chart Room above it. Under the ownership of Kelsall and Kemp there was always a Yelloway neon sign with an arrow pointing towards the coach station (to the left of the rear end of the coach between the ground floor and first floor windows). The large illuminated Woodbine cigarette advert disappeared a long while before the other changes. The ‘shop window’ of the Yelloway Travel Bureau is visible between the coach and the lamp post and the entrance door is to the left of those windows. And what of the coach? It is Hebble Motor Services DJX 76D, a 1966 Alexander Y type bodied AEC Reliance, which had just arrived from Great Yarmouth as a linking of Hebble’s Great Yarmouth-Halifax and Halifax-Rochdale services - through workings were operated at peak holiday times. Quite probably most of the passengers had booked their tickets at the Yelloway office as Yelloway was Hebble’s main agent in Rochdale.