Alan Mays

Alan Mays

Posted on 12/01/2015


Photo taken on December  1, 2015


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Keywords

Simplex Lithograph
New York City
Santa Claus
Santa
Schneider
NJ
New Jersey
Christmas
Xmas
NY
New York
ephemera
typefaces
Simplex
Simplex Lithograph Co.
Hudson Hill
Bergenline Avenue
E. Schneider
E. Schneider & Sons Co.
index typewriters
toy typewriters
Simplex typewriters
die cuts
lithographers
December 25
1900s
printed
advertisements
advertising
men
toys
old
vintage
antique
hats
children
paper
red
green
type
holidays
typography
typewriters
gifts
fonts
1908
illustrations
beards
favorite
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ads
bags
pointing
OKAY


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Santa's Favorite Simplex Typewriters, 1908

Santa's Favorite Simplex Typewriters, 1908
"Simplex Typewriters, $1.00, $2.50, $5.00. The most instructive and useful gift possible to give any child, boy or girl. Come at once to see them demonstrated at E. Schneider & Sons Co., 80 Bergenline Ave., Hudson Hill, N.J."

If you have any interest in the history of typewriters—or vintage ads, photos, and ephemera related to typewriters—then you may want to track down a copy of the recently published book, The Typewriter: A Graphic History of the Beloved Machine (Calgary, Alberta: Uppercase Publishing, 2015), by Janie Vangool (full disclosure: my name appears in a list of supporters at the back of the book just because I preordered a copy).

I don't believe that this Simplex Santa makes an appearance in The Typewriter, but there are photos of a couple of Simplex (Toy) Typewriters (one dated 1910), along with Christmas magazine advertisements, Valentine cards, letterheads, postcards (including a copy of this one, p. 123), manuals, instruction books, certificates, touch typing charts (a colorful example similar to this one appears on pp. 86-87), die cuts, ribbon tins, and other delights.

Here's the other side of this die-cut Santa advertisement:

Santa's Favorite Simplex Typewriters, 1908 (Back)

Smiley Derleth, arts enthusiast, chris baker, Scrapatorium have particularly liked this photo


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