Alan Mays

Alan Mays club

Posted: 15 Aug 2014


Taken: 15 Aug 2014

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Americana Americana


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Keywords

Globe Lawn Mower
Henderson
multilayered
printers
OH
Cincinnati
typefaces
Victorian
Ohio
companies
ephemera
dresses
lawn mowers
trade cards
Henderson-Achert Co.
Henderson-Achert
Achert
Gaslight Style
reel mowers
cylinder mowers
lithographers
shadowing
lawns
mowers
nineteenth century
printed
advertisements
animals
old
vintage
antique
hats
dogs
paper
blue
red
women
green
clothes
advertising
scrolls
banners
fonts
depth
19th century
borders
illustrations
ads
clothing
typography
type
gold


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The Globe Lawn Mower

The Globe Lawn Mower
"The Globe Lawn Mower. The Henderson-Achert Co. Litho. Cin."

This is a good illustration of Dave Cheadle's observation regarding lawn mower trade cards: "To demonstrate the ease of operation, the mower is invariably shown being pushed by a remarkably overdressed girl, boy, or young woman." For additional information, see the "Lawn Mowers and Landscaping" section in Cheadle's Victorian Trade Cards: Historical Reference and Value Guide (Paducah, Ky.: Collector Books, 1996), pp. 150-51.

Richard D. Sheaff features his own copy of this Globe Lawn Mower trade card in the Gaslight Album section of his dazzling and inspiring Sheaff : ephemera site. As Sheaff explains, lithographers used Gaslight Style to create the illusion of depth: "Type, vignettes, products, and design elements are made to seem multi-layered through the use of shadows, superimposition, dimensional banners and ribbons, turned-up faux page corners, and choice of colors."

In this trade card, the shadowing and complexity of the letters in "The Globe," the flowing "Lawn Mower" banner that's superimposed over the G, and the elaborate border at the top all help to create the multi-layered effect that's characteristic of the Gaslight Style. The careful placement of the young woman and her lawn mower in the foreground, the bounding dog in the middle, and the tree in the background also contribute to the feeling of depth.

Smiley Derleth, John FitzGerald, and 2 other people have particularly liked this photo


Comments
 John FitzGerald
John FitzGerald club
Bustling in a bustle. Stunning illustration, and thanks for the information.
9 years ago.
Alan Mays club has replied to John FitzGerald club
Thanks, John!
9 years ago.

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