O&S (meme) - count that

Meme. Thanks Dawkins for making it so famous

At the end of the book he (Dawkins / “Selfish gene”) asked an obvious, if provocative, question. Are there any other replicators on our planet. The answer, he claimed, is ‘Yes’. Staring us in the face, although still drifting clumsily about in its primeval soup of culture, is another replicator -- a unit of imitation.

”We need a name for the new replicator, a noun that conveys the idea of a unit of cultural transmission, or a unit of imitation. ‘Mimeme’ comes from a suitable Greek root, but I want a monosyllable that sounds a bit like ‘gene’. I hope my classicist friends will forgive me if I abbreviate mimeme to ‘meme’ ~ Page 6 Excerpt: T'The Meme Machine" ~ Author Susan Blackmore

PS I'm quite familiar with the face on my left side here!!