Strawberry Blite

We came across this native wildflower at Paskapoo Slopes in the city on 19th August. I have just discovered, when I read Wikipedia, that the red parts are the FLOWERS! I always thought they were the fruit!

"Strawberry Blite (Chenopodium capitatum, Blitum capitatum) is an edible annual plant, also known as Blite Goosefoot, Strawberry Goosefoot, Strawberry Spinach, Indian Paint, and Indian Ink.

It is native to most of North America throughout the United States and Canada, including northern areas. It is considered to be endangered in Ohio. It is also found in parts of Europe and New Zealand.

Flowers are small, pulpy, bright red and edible, resembling strawberries. The juice from the flowers was also used as a red dye by natives. The fruits contain small, black, lens-shaped seeds that are 0.7-1.2 mm long. The greens are edible raw or as a potherb, but should be eaten in moderation." From Wikipedia.