Group: Promoting ipernity

This relates to the page where a new visitor will 'Land' after clicking the 'Explore' button on the ipernity homepage that has the slide show, see here.

The purpose of our landing page

Our landing page is aimed at visitors from the internet, to whom it should give an orientation about ipernity. It is also intended to arouse curiosity so that visitors go deeper into our website.

A landing page is good if it works! This is measured by how long visitors stay on the page (time on site) and how many visitors click on from there (bounce rate). It is not important whether we like the landing page ourselves. What is important is that it achieves the stated goals.

So, a landing page is an advertising instrument. It is not a showcase for our own photos. (For that we have the Gallery, the Ambassador pictures and our Groups). The visual elements (illustrations, photos) must rather be chosen in such a way that they achieve the following effects:

- attention
- attraction
- action (click on)

Attention is always achieved when visual elements are either particularly creative, humorous or confrontational. However, caution is needed with the latter, so we should limit ourselves to the attributes creative or humorous.

Attraction is aroused by the texts. They must convey the benefit to the visitor. Visual elements and texts must be hamonized in such a way that they create an overall attraction and anticipation. Only then is a visitor likely to click deeper into our website. When this action happens, our landing page has done its job.


Requirements for the top picture

The top picture is the eye-catcher on our homepage. It illustrates the statement: What you get.

And what do people get? The membership in a virtual community. The picture is meant to transport the virtual into the real. It shall be the actual social proof that real people meet and move in our virtual space, called ipernity.

Creative or humorous pictures with real people are therefore suitable. These should make contact with the viewer. After all, people are more likely to feel invited if they are looked at. The shown people should be younger than we are. There are two reasons for this: First, almost all of us have the internal self-image that we are not yet as old as we appear from the outside. Secondly, the younger ones are, as everywhere, our future.

Obviously the top picture should have something to do with photography. A good motif would therefore be photographers in action, for which there are thousands of creative or humorous renderings.

Of course, completely different motifs are also conceivable if they fulfil the goals we want to achieve. We do not want to exclude any creative idea from the outset. Therefore, you can also upload stock photos that can be used as an idea for a later shooting, by yourself or by others. Please remember to link the source in such cases.

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Here you can find all information about the 2020 relaunch.

Here you can find and add proposals for the replacement.