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BeanZ MeanZ HeinZ

BeanZ MeanZ HeinZ
www.youtube.com/watch?v=RGhWcPRHMAI

In 1967, Heinz launched an advertising campaign with the slogan "Beanz Meanz Heinz". The phrase was created by advertising executive Maurice Drake and went on to become one of the best-known advertising slogans in the United Kingdom. Drake later said the slogan was "written over two pints of beer in The Victoria pub in Mornington Crescent".

The H. J. Heinz Company, or Heinz, is an American food processing company with world headquarters in Pittsburgh, Pennsylvania. It was founded by Henry John Heinz in 1869.

Heinz Beanz were launched in 1901 as "Heinz Baked Beans" and were produced in the United States until 1928. In 1901, Heinz Baked Beans were first sold at the Fortnum & Mason department store in London. After opening its first overseas office in London in 1896, the company opened its first UK factory in Peckham, south London, in 1905. This was followed by a second factory at Harlesden, north-west London in 1919. Production was started at a former munitions factory at Standish near Wigan in 1946. A new factory opened in Kitt Green, Wigan, in 1958.

Between 1941 and 1948, The Ministry of Food classified Heinz Baked Beans as an "essential food" as part of its wartime rationing system.

The Heinz factory in Kitt Green is one of the largest food factories in Europe, and produces more than 1 billion cans of food every year.
Extracts from Wikipedia

TSC Slogan

, Shuttering Yukon, Wierd Folkersma, LutzP and 10 other people have particularly liked this photo


29 comments - The latest ones
 Valfal
Valfal
Great slogan, Gillian, and well represented visually :-)
7 years ago.
Gillian Everett club has replied to Valfal
Thanks Val
7 years ago.
 Karen's Place
Karen's Place club
(I wonder how many slogans are started that way? ;)

I've never heard this one, but i can see how it would be very catchy. Nice image, Gillian.
7 years ago.
 Diederik Santema
Diederik Santema club
These days it is quite fashionable to write things the 'wrong' way: musiq, booqz etc.It seems this kompany was a forerunner on this.
And beans for breakfast? Don't think so.
7 years ago.
Gillian Everett club has replied to Diederik Santema club
I am a big fan of most types of beans, lentils and chick peas. I often have these Beanz for brunch or lunch, good protein :-)
7 years ago.
 PaulOClassic©
PaulOClassic©
Super treatment Gillian.
7 years ago.
 Sami Serola (inactive)
Sami Serola (inactiv… club
First time I heard this slogan. And somehow it indeed sounds like "written over two pints of beer" =D

Good photography and story =)
7 years ago.
 Chrissy
Chrissy club
yummi! love them.
7 years ago.
 Dida From Augsburg
Dida From Augsburg
Great slogan and presentation - never heard it and never tasted the "Beanz"! ;-DD
7 years ago.
 autofantasia
autofantasia club
Simple, but oh so effective Gillian! :)
7 years ago.
 Gudrun
Gudrun club
Well done! When I first tasted beanz I liked them a lot- they were a novelty to us Central Europeans. The ones with reduced salt are new to me- I wonder whether sugar reduced baked beans wouldn't be a healthier option;-)
7 years ago.
 Jan
Jan
I could eat some now
7 years ago.
 Esther
Esther club
Good choice of perspective.
7 years ago.
 Amazingstoker
Amazingstoker
nice one, I remember that slogan . . . and the playground alternative . . . .
7 years ago.
Clickity Click has replied to Amazingstoker
lol ... I remember a playground alternative as well ... if it's the one you remember I'm not sure. :)
7 years ago.
Amazingstoker has replied to Clickity Click
if you're being coy about it, it probably is . . .
7 years ago.
Clickity Click has replied to Amazingstoker
lol
7 years ago.
 Clickity Click
Clickity Click
Written over two pints ... seems like many things came about over two pints! Nice advertising shot. :)
7 years ago.
Gillian Everett club has replied to Clickity Click
I love the 60s ad:-)
7 years ago.
 PhLB - Luc Boonen
PhLB - Luc Boonen club
let's have two more
Biens miens eh... eh
7 years ago. Edited 7 years ago.
Gillian Everett club has replied to PhLB - Luc Boonen club
:-)
7 years ago.
 LutzP
LutzP club
... know Heinz Baked Beans but have never seen the Beanz (or never recognized it ?)

Nice
7 years ago.
 Gillian Everett
Gillian Everett club
Thanks everyone :-)
7 years ago.
 Wierd Folkersma
Wierd Folkersma club
I only know Heinz tomato ketchup, never tried other products. Looks tastely. Nicely done
7 years ago.
Gillian Everett club has replied to Wierd Folkersma club
Thanks Wierd
7 years ago.
 Shuttering Yukon
Shuttering Yukon
suddenly i want chili!
7 years ago.
Gillian Everett club has replied to Shuttering Yukon
Thanks Wendi
7 years ago.
 Puchinpappy
Puchinpappy club
Well shot and processed.
7 years ago.
Gillian Everett club has replied to Puchinpappy club
Thank you
7 years ago.

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