Pomeroy's Juvenile Hour Performers

"Pomeroy's Juvenile Hour. WEEU. Bernie, program director. Photo by Pomeroy's."

Pomeroy's was a department store that had locations in Reading, Harrisburg, Wilkes-Barre, and other Pennsylvania cities. This real photo postcard, which shows the Reading store in the upper left-hand corner, was used to advertise Pomeroy's Juvenile Hour radio show, which debuted sometime in the 1930s. Various local radio stations carried the show, including WEEU in Reading and WHP in Harrisburg.

Pomeroy's ran ads for the Juvenile Hour in newspapers, too, as this excerpt from the Harrisburg Telegraph, Sept. 29, 1932, p. 8, demonstrates: "Pomeroy's, 'Harrisburg's Greatest Department Store,' Saturday, 9:30 a.m. You are invited to attend our first 'Juvenile Hour' radio broadcast direct from our broadcasting studio on the third floor. See and hear Harrisburg's future radio stars as they broadcast over radio station WHP. These performers are all between the ages of 2 and 12, and you'll marvel at their exhibition. If you are unable to attend the broadcast in person, tune in at 9:30 Saturday morning on station WHP and you'll get an hour of radio sunshine and happiness that will thrill you for a long time to come. Pomeroy's 'Juvenile Hour' will be on the air every Saturday morning, 9:30 to 10:30."