Happy New Year, John F. Clarke, New York, N.Y.

"Happy New Year. Christmas cards and holiday goods. John F. Clarke, 104 Fulton St., N.Y."

An interesting item of Victoriana despite its discoloration, this trade card served as an advertisement for John F. Clarke's business and provided a New Year greeting for his customers.

In the curious illustration on the card, Father Time has dropped his scythe and hourglass. He's wearing sandals on his feet as he trudges away through the snow, and he's taking refuge behind a huge open book. Was he planning to "close the books" on the old year with the oversized ledger?

Father Time is using the enormous tome to deflect the snowballs that an impetuous young schoolboy (apparently an older-than-usual representation of Baby New Year) is hurling at him. The boy's snowball barrage is so relentless that Father Time has given up—he's departing the scene and yielding the New Year to the new kid on the block.

, Smiley Derleth, John FitzGerald have particularly liked this photo

Comments

John FitzGerald ^club

I was wondering why the New Year is Scottish, but of course our New Year's customs are Scottish.

And a happy new year to you, Alan.

9 years ago. Edited 9 years ago.

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See also...

Photos of Alan Mays Photos of Alan Mays

Type and Lettering Type and Lettering

New Year New Year

Victorian Ephemera Victorian Ephemera

Ephemera Ephemera

Christmas Christmas

Advertising Trade Cards Advertising Trade Cards

HOLIDAYS ✴ FESTIVALS ❅ CELEBRATIONS HOLIDAYS ✴ FESTIVALS ❅ CELEBRATIONS

" Tempi passati " ... The nosy nostalgic group " Tempi passati " ... The nosy nostalgic group

Vintage Printed Ephemera Vintage Printed Ephemera

Americana Americana

Vintage Illustration Vintage Illustration

Typography Typography

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Authorizations, license

Happy New Year, John F. Clarke, New York, N.Y.

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