B & W/Duotone Ads, 1950s

Starch On!


Cereals, biscuits,
and rices, and bread,
Damn all them Paleos,
Full speed ahead! :p

(Items from the 1930s through the 1960s.)

Busy Baker Cracker Ad, c1955

18 Aug 2011 199
This ad is about three steps away from becoming a French bedroom farce. From Everywoman's magazine.

Creamettes Macaroni Booklet, c1935

02 Sep 2011 232
The meat makes it an opulent image, no matter which Great Depression you're in! Front and back covers of a 12-page promo, published by James T. Williams of Minneapolis, Minnesota.

Creamettes Macaroni Booklet (2), c1935

02 Sep 2011 170
(L) "Dainty enough for a woman, but nut-like enough for a man." Uh, okay. (R) So what are they telling us by placing that meat-infused, manly entree on a lavender plate? [scratches head]

Creamettes Macaroni Booklet (3), c1935

02 Sep 2011 209
(L) Remember, America: Dark, leafy greens are only to accompany your salad if they're served on the side, preferably in the next room.

Creamettes Macaroni Booklet (4), c1935

02 Sep 2011 226
Don't get me wrong. I love me some homemade mac 'n cheese, even when my wallet is full, but this arrangement is almost fatally drab in appearance. (Lima beans-- shudder!) This meal could've used help from the Lavender Patrol back on Page 3.

Water Maid/Mahatma Rice Ad, 1952

14 Oct 2011 236
Stuffed peppers?! <3 <3 That baby-faced "come hither" look is completely unnecessary, My Dear! From the September issue of Everywoman's magazine.

Clock-Wise Cereal Dishes, 1954

25 Feb 2012 276
That reddish-brown shrapnel is dried beef. And it wasn't actually included in the "bite-size shredded rice cereal" box. At least, I'm pretty sure it wasn't. From the February issue of Everywoman's.

Clock-Wise Cereal Dishes (2), 1954

25 Feb 2012 266
I don't think the bacon is any help here. (Yes, there really are crushed cornflakes mixed into the omelet.) But the tomato sauce does boast chili powder (a whopping half-teaspoon serves 4!), Worcestershire sauce, and MSG! Woo!

Clock-Wise Cereal Dishes (3), 1954

25 Feb 2012 259
"Roast Stuffed Pork Shoulder." With puffed wheat cereal stuffing. I'm really sorry. At first glance, I was sure the pink and red bits were Fruity Ring™ cereal, but no. They're actually real fruit. (Apple and prune.)

Clock-Wise Cereal Dishes (4), 1954

25 Feb 2012 289
I don't know what those comb-stand things are. They look like the plastic "separators" I've seen in pizza boxes. Y'know, the ones that keep the cheese from sticking to the pizza box lid. But to hold up "oven-popped rice cereal" encased apples and stay upright like that, they've gotta' be cast iron. Or else hot-glued to the table top.

Clock-Wise Cereal Dishes (5), 1954

25 Feb 2012 285
"Strawberry Chiffon Pie" with "Oatmeal Pastry" crust. There were more recipes that didn't make it into the photos ("Design: J. Walter Flynn"), but maybe it's better if I leave those to your imagination...?

Bisquick Ad, 1954

06 Apr 2012 326
I'd be more enthused about these ideas if not for the gory uber-biscuit up top. Yikes! Was the Re-Animator doing commercial photography back then, or what? From the February issue of Family Circle magazine.

Chex Cereal Ad, 1954

11 May 2012 244
Damnit, I hate when the family goes and rearranges all the furniture while I'm out bar hopping! From the April issue of Everywoman's magazine.

Bisquick Ad, 1954

12 May 2012 204
During fresh strawberry season, all snark will be temporarily suspended. From the April issue of Everywoman's magazine.

Skinner Pasta Leaflet, c1955

04 Jul 2012 197
A young Archie Andrews treasured those dinners over at young Betty's house-- except on Thanksgiving. The Turkey MacStuffing was just too weird.

Skinner Pasta Leaflet (2), c1955

04 Jul 2012 226
Who else learned for the first time today that Texas is legendary for its pasta dishes?

Ten New Ways To Serve Franz Bread, c1930

25 Nov 2012 253
Posted larger than original (postcard) size. Front and back of an envelope that held promotional recipe cards, published by Franz Bakery, Portland, Oregon.

Ten New Ways To Serve Franz Bread (2), c1930

25 Nov 2012 258
Enlarged to show detail. The flip side of each card has additional recipes (Utility Stuffing, Delight Pudding, Creamy Hard Sauce, and Hot Pudding Sauce), plus the following pitch: "Franz Bakery: Specialists in Bread, bakers of Franz DeLuxe Bread, Franz Butternut Bread, Franz Whole Wheat Bread, Franz DeLuxe Rolls."

55 items in total