amylsacks' photos
Glamorene Carpet Cleaner Ad, 1952
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Remember that time when the babysitter forgot her glasses and confused this jar with the Ovaltine jar? Well, we can look back now and laugh, right?
From the August issue of Sunset magazine.
Sunset, 1952
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Someone else had already raided this for clippings, so the world may never know where Oregon's "lost" corner is, or what photographer found it before I misplaced it again. Sorry.
From the August issue.
My-T-Fine Pudding Ad, c1957
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You can keep your sparkly vampires, grey shades, etc. I prefer the dream in which my fantasy lover sneaks past my over-protective parents in the dead of night and visits me disguised as a torrent of instant lemon pudding. Don't judge me!!
Pontiac Safari Automobile Ad, 1955
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"Hardtop styling"?!
[fans self]
From the June issue of Better Homes and Gardens magazine.
What About Alcohol? (7), 1946
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"... these are the most important facts. You know now what alcohol is and what it does to the person who drinks it. You can understand why people advise you not to drink it. You can see for yourself what is wise for you to do about it."
Yes, the next time any man should say to me, "What About Alcohol, Kid?" I vow that my response shall be, "Uh, are you buying? Great!"
What About Alcohol? (6), 1946
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"...in fact, the comparatively few drinkers in this country spend millions of dollars every year for their drinks. The money that is spent for alcoholic drinks cannot be used for food and useful things. The families of drinkers often lack the necessities of life because the money that should be used to get them is spent instead for liquor."
Well, golly. We could solve this problem just by strong-arming other countries into giving us their booze. I mean, we're already shaking them down for oil 365 days a year, and since we're already in the neighborhood...
What About Alcohol? (5), 1946
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"It is only natural that those who make and sell alcoholic drinks wish to make money. Those who have been in this business for any length of time usually get a lot of money from the people who acquire the habit of drinking. Now that people have learned that alcohol really does no good to the person who drinks, but often does harm, the people who make and sell liquor must use many kinds of arguments to sell their wares. Sometimes they do not tell actual untruths in so many words, but only suggest indirectly that the use of alcohol is beneficial and socially desirable..."
Yeah, take that, Mr. Draper! I reject your agency's crass manipulation of my deepest feelings! In the future, I vow to drink and serve only alcohol that I brew at home, in the tub! Nyah!
What About Alcohol? (4), 1946
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"...There is no danger of your being misinformed, or frightened, or bullied by the authors of this book into a personal choice of drinks which your intelligence tells you is not wise..."
However, you may develop an unwholesome fascination for run-on sentences.
What About Alcohol? (3), 1946
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"...Each of us learns by experience, by example, and by teaching, what are suitable substances to be taken into our mouths, and in what amounts and under what conditions they are most useful and free from harm..."
And this is nothing! Wait'll you get us going about fluoridated water!
What About Alcohol? (2), 1946
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"Effective alcohol education is not accomplished simply by reading a few pages or hearing a set lecture. It must touch on various subjects in the school curriculum. Attention must be called repeatedly and persistently to the effects that this substance has on the human body and on the community..."
And we're just the guys to beat you over the head with this message, until you die of chronic boredom, Kids!
What About Alcohol?, 1946
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"An illustrated outline of scientific facts about alcohol and alcohol drinking..."
Brought to you by Emil Bogen, M.D. and Lehmann W. S. Hisey (who also authored such notable works as "The Myth of Moderation" and "Hazards in the Use of Alcohol in a Machine Age"). Published by Angelus Press, Los Angeles, California.
Royal Hawaiian Tuna Ad, c1950
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We'll start the mainland off slowly. They'll be wild for Poi and Spam™ Musubi in no time at all!
Front and back of a promotional fold-out.
Pattern Ads, 1953
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Each pattern will run you a mere thirty cents, which leaves plenty of money for girdles, gloves, and really big buttons.
From the July issue of Family Circle magazine.
Everywoman's, 1953
Jane Arden Cookie Ad, 1953
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Okay, so it's essentially a rerun of this , with "Jane" presiding over a slight reshuffling of the goods. But you have to admit that's one rockin' party hat.
From the July issue of Family Circle.
Garden Bulbs In Color (7), 1938/1945
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"Because of the hardiness of these bulbs which are properly expected to remain undisturbed for several years, preparation of the soil should be thorough. They like a soil that is not too heavy, in which drainage is perfect..."
Post Toasties Ad, 1950
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Favorite breakfast of forty-five year old teens the world over!
From the September issue of Household magazine.
B&W/Duotone Ads, 1953
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"Nobody cares what crap you put in front of 'em on such a hot day," says Arabelle Jell-Well (fka Jelawelski). "So long as it's mega-sweet, squishy, and cold!"
As to the steaming applesauce-mallow concoction on the right... I've never before been so glad that a manufacturer decided on black and white ink being the better part of valor.
Clipped from the July Family Circle magazine.

















