amylsacks' photos
Mary Maxim Catalog (9), c1957
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Given that it was the Fifties, I'm surprised that there's no grown-up version of the "Clown & Elephant"-- with a Martini glass on the sleeve and the elephant in pink, of course.
Mary Maxim Catalog (8), c1957
Mary Maxim Catalog (7), c1957
Mary Maxim Catalog (6), c1957
Mary Maxim Catalog (5), c1957
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I always bundle the upper part of my body to step out into a Midwest blizzard while leaving my lower half in pantyhose and heels. Don't you?
Mary Maxim Catalog (4), c1957
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I am sad that Holstein Cow is not available to be my team's sports logo. Not that I have a team yet, but I like to be prepared.
Mary Maxim Catalog (3), c1957
Mary Maxim Catalog (2), c1957
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If you'd go flying with a falling plane on your back, or to a bar full of drunks with a dartboard on your back... uh, you're a braver man than I, Sir.
Mary Maxim Catalog, c1957
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Even her hair was custom-knitted from the finest wool in 20th Century NORTH AMERICA!!
Front cover of a twenty-page catalog published by Mary Maxim, Port Huron, MIchigan.
Pillsbury Pancake Mix Ad, 1949
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Back then, a proper housewife never arranged the breakfast meat without help from a T-Square and a level.
From the February issue of Better Homes & Gardens.
Bumble Bee Booklet (2), c1955
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Sorry I left out the Tuna Mornay, the Tuna Corn Casserole, the Tuna Club House Sandwich, the Salmon Stuffed Peppers, the Salmon Fondue, and assorted other marvels. A higher power convinced me that the world wasn't yet ready.
Bumble Bee Booklet, c1955
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Nothing says "delicious and nutritious" like androgynous stinging creatures hanging around the salad bowl!
Front and back covers, plus clippings from a 24-page promo published by Columbia River Packers Association, Inc., Astoria, Oregon.
Wallace Sterling Ad, 1949
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(Joke about going bust from buying expensive wedding gifts goes here.)
From National Geographic Magazine.
Schaefer Beer-B-Cue (2), 1961
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"Alway [sic] remember to light the fire early. Allow at least as much time as is required by the fire starter you are using..."
Any beer left over after the party can be used to clean the grill.
Schaefer Beer-B-Cue, 1961
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"The few important points to learn about building a Beer-B-Cue fire can be easily mastered. Follow the directions carefully and your fire building will be simple to do..."
Or just do what everyone else did back then: Get plastered and impatient and dump a whole bottle of lighter fluid on the grill. Don't give your wife any beer. You'll need her to drive you to the hospital.
From a 16 page booklet published by The Tested Recipe Institute, New York, NY and The F. & M. Schaefer Brewing Co., New York & Albany, N.Y.
Reynolds Aluminum Christmas Ad, 1959
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They bench-pressed giant rolls of foil all year to be ready for this moment!
From the December issue of Sunset magazine.
General Electric Toaster Ad, 1953
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Ahhhh... nothing like using the entire box of butter on five slices of toast.
From the October issue of Sunset magazine.

















