amylsacks' photos

Top left: Spiced Pickle Jelly Salad. (Whoo-hoo!) Some other unillustrated goodness I had to leave out of the scans: Broiled Tomatoes With Asparagus Tips, Stuffed Orange And Creme De Menthe Pear Salad, Spaghetti In Pimento Cups, Mushrooms In Ramekins, Noodle Ring Filled WIth Chicken And Mushrooms, Sandwich [aka American, I presume] Cheese And Corn, Jellied Fruit Salad With Frozen Mayonnaise... You've probably guessed by now that seasoning is a scarce commodity throughout this booklet, unless by "seasoning" you mean mayo and the liquid from the red [aka Maraschino, I presume] cherry jar.

Upper left: A tisket, a tasket, the wrong olive's in our basket! Lower left: Twenty vegetable varieties in search of a fish stick or a slice of canned meat. Right: They served the pineapple-cheese-green olive-cherry salad-combo at baby showers, so everyone who attended could feel as pregnant as the hostess.

So... 40 miracles... 500 foods (or thereabouts) and three different label names (Batavia, Ferndell, & Richelieu). While the company itself had yet another double-barrelled name. (See Picture No. 1) No wonder this stuff isn't still on supermarket shelves. Even the people running the company probably couldn't keep track.

The upper left and lower right images, in particular, make me wonder if directors like Roger Corman and Bill Rebane got routinely dragged to ladies' luncheons during their formative years. (Sweetbreads... bleah!)

Wheel... Of... Salad...! All contestants receive a set of bubblegum pink pre-Fiestaware, plus-- a lifetime supply of green peppers!

I think Marsden Hartley must have secretly designed the breakfast delights on these pages. Cool!

"To the woman who knows good food-- who expresses herself more in the distinguished service of her table than in lavish display."

"The delight of fragrant foods with flavor-- of mellow blends and spices that tempt our appetites! "The fine linens and silver we use, the glassware gleaming with color, these are symbols of the importance we attach to dining well...." Front and back covers of a 38-page promo booklet published by Sprague, Warner & Company, Chicago, IL.

This architecture makes me think of our local Safeway market, before they ruined it by finally updating the facade.

"Waise The Woof." Ooh, those wascawwy witers! From the August issue of Everywoman's magazine.

I'll build a spice-way to Paradise/With a new step every dayyy...

All of Don Zimmer's kids and grandkids love their corn this way! From the August issue of Everywoman's magazine.

Dogs were more popular than cats in U.S. households at this time, but that's not reflected in this (uncredited) pic. Go figure. Clipped from the July issue of Everywoman's magazine.

An entire tablespoon of chili powder to serve-- six people! Madness! Thank Heaven that we have plenty of frozen vanillin and cool, sparkling sugar water on hand to keep the whole family from certain doom! Clipped from the July issue of Everywoman's magazine.

At the center left of the composition, you can see the giant sentient corn-pineapple hybrids, just waiting for their chance to hijack the boat and escape the island. From the July issue of Everywoman's magazine.

Mother Cat won't let those kittens near that Canned-Tuna-Canned-Milk Atrocity a page back. Unlike Mrs. America, she has some standards. Clipped from the July issue of Everywoman's magazine.

You don't see any kids in this shot, because they wisely ran away from home at lunchtime. From the July issue of Everywoman's magazine.

Behold the only time when the lady of the house should be happy to read the word "Aged." From Sunset magazine.