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en.wikipedia.org/wiki/Emil_Cioran

But we don’t just need to view life in general this way, we need to view our own life this way. The paths to literal and symbolic immortality laid out by our worldviews require us to feel that we are all valuable members of our cultures. Hence, the second vital resource for managing terror is a feeling of personal significance, commonly known as self-esteem. Just as cultural worldviews vary, so do the ways we attain and maintain self-esteem. For the Dinka of Sudan, the man who owns a larger herd of long-horned cattle is the most highly regarded. In the Trobriand islands, a man’s worth is measured by the size of the pyramid of yams he builds in front of his sister’s house and leaves to rot. For many Canadians, the man who best uses his stick to slap rubber pucks into nets guarded by masked opponents is considered a national hero. Page 9 (Excerpt: “The Worm at The Core” ~ Authors: Sheldom Solomon, Jeff Greenberg, and Tom Pyszczynski

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