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Smiley Derleth

Smiley Derleth club

Posted: 21 Feb 2014

Taken: 05 May 2019

1 favorite     3 comments    154 visits

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SWINGING SIXTIES SWINGING SIXTIES

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Salem1

Salem1
1963
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Comments
 Smiley Derleth
Smiley Derleth club
Ha ha ha. Yes, it's a puzzle to me, too.
10 years ago.
 Smiley Derleth
Smiley Derleth club
Ha ha. Fresh tar.

I've never smoked, so I have no yardstick to measure it by, but I wonder if the language used in ads of this era rings true to smokers -- fresh taste, rich flavor, mild, satisfying, and so on. --Or if they think "Now that's silly -- that's not why I smoke."

My dad smoked, and my granddads both chewed, so culturally, I understand people and tobacco. I just never started.
9 years ago. Edited 9 years ago.
 Smiley Derleth
Smiley Derleth club
That's very interesting.

I have been listening recently to a radio show from the WW2 era. The sole sponsor of the show -- The American Tobacco Company, maker of Lucky Strikes -- made a point to disclaim on air the notion that advertising makes products more expensive. They said they had gotten mail from listeners on this topic. They go so far as to state that if they cut back to zero advertising, the price difference would be so miniscule, consumers would not be able to tell it.

That's balderdash, of course. Sponsoring a half hour prime time show, even then, was no small thing. Those shows more or less set the bar for the kind of candor we can expect from tobacco companies.
9 years ago.