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2003 Toyota WiLL Cypha - MWE 610

2003 Toyota WiLL Cypha - MWE 610
Spotted this odd little thing in the show car park. Turns out that the WiLL brand was a marketing approach shared from a small group of Japanese companies (including Toyota) who decided to offer products and services that focused on a younger demographic from August 1999 until July 2004 in Japan: essentially they were after the under-23-year-olds (especially women).

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