Mr. Fortune Is Wishing You Happiness!

"Wishing you a fortune in happiness! Mr. Fortune. WCBM."

Homer Todd, shown here holding a telephone handset and sitting in front of a microphone in this postcard-sized promotional photo, originated the Dialing for Dollars program on Baltimore, Maryland, radio station WCBM in 1939. As "Mr. Fortune," he would randomly call phone numbers and award cash prizes to listeners who answered the phone and could tell him the amount of money he was offering as a prize (the amount increased each time the phone went unanswered or the wrong amount was given as an answer).

Dialing for Dollars turned out to be wildly successful and was carried on many different stations as a franchised program first on radio and then on television into the 1970s. Todd--his full name was Homer Ulric Todd, Jr.--apparently continued his career as Mr. Fortune at WCBM until at least 1950. He passed away in 1967 at the age of 56.

.