Our Vegetable Love
All the green. yellow, and orange goodness you could ever want. From the 1930s to the 1950s
O & C Frozen Food Pamphlet, c1935
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A promotional fold-out published by Olney & Carpenter, Inc. of Wolcott, NY.
I took a stab at the year, but as usual with the magic of "circa," I'm not exactly sure.
I think "Frost Seald" as a term sounds better than the ubiquitious "fresh frozen" or "frozen fresh," though. And I love the notion of the New York Staters helpfully flying their goodies into the remote corners of the Arctic, as depicted on the back of the pamphlet.
(Shown slightly larger than original size.)
O & C Frozen Food Pamphlet (2), c1935
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The redhead looks maybe a little too pleased, as she reminds us that our (not "Frost Seald") bacon should be served "crisp" at Tuesday's breakfast. Just in case we weren't aware.
(Shown slightly larger than original size.)
O & C Frozen Food Pamphlet (3), c1935
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This fold-out menu helps peddle the wonders of "Frost Seald" to those slickers in the Big City. The actual recipes were on the flip side.
(Shown slightly larger than original size.)
Green Giant Ad, 1957
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From the March issue of Everywoman's magazine. Likely Cupid was slated to appear in the February issue, but rejected the whole "pea shooter" thing as undignified. See the mostly-obscured face? Nope, definitely not the real Cupid.
Snow Crop Ad, c1955
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Oh, for the days when every box of frozen veggies came with a complementary pink satin ribbon!
Pictsweet Vegetable Ad, 1955
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[Obligatory joke about "husky-voiced" declarations of love goes here.]
From the October issue of Western Family magazine.
Libby's Vegetables Ad, 1952
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Nice mystic eye effect in the middle there.
From the October issue of Everywoman's magazine.
Invitation To Good Eating, 1942
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War rations are much more delicious if you doll 'em up!
Front and back covers of a 26-page promo published by the Washburn-Wilson Seed Co. of Moscow, Idaho.
Invitation To Good Eating (2), 1942
Invitation To Good Eating (3), 1942
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(L) Back during the Good War, it was okay to have Jane stand in for John while the latter was away smashing the axis.
(R) In the Forties, Alaska was in Morocco and Idaho was in Chile.
Invitation To Good Eating (4), 1942
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I can't decide which meal to make tonight. Should it be the cute, creamy little Huts de la Legume or the Space Age Sausage Delight?
Invitation To Good Eating (5), 1942
Invitation To Good Eating (6), 1942
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Each of the ladies keeps her eyes on her work, dreaming of the chance to make it big and get promoted to Legume Polishing! Woo!
Del Monte Peas Ad, c1959
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Welcome to the latest installment of "Throw Any Random Crap In A Big Dish And Call It 'Dinner'."
Great Northern Seed Co. Catalog, 1935
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Also featured pumpkins ("New Japanese Pie"), Potatoes ("Rural New Yorker No. 2"), Lettuce ("Early Prize Head"), and many others in glorious black and white!
Stokely-Van Camp's Canned Beans Ad, 1954
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A rare un-gelatinized/un-sticked view of both things that swam AND things that grew on vines.
From the February issue of Everywoman's magazine.
Del Monte Peas Ad, 1953
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Let's face it: the only exciting thing about this meal is the groovy purple tablecloth.
From the May issue of Better Living magazine.
Del Monte Green Beans Ad, c1958
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Nice Danish (or Swedish) Modern stylings, but there's nothing else to be done. They're still green beans from a can. Look upon my works, O Diners, and despair!
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