Cool Like That
Sodas, juices, proto-smoothies
Coming from Mad. Ave. and to Thee.
The 50s and 60s, here in a row
Grab a straw and go, go, go!
(Sorry.)
Canada Dry Soda Booklet, c1930
Canada Dry Soda Booklet (2), c1930
Canada Dry Soda Booklet (3), c1930
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...And check out the recipes, you notice that everyone's celebration seems to be alcohol free. Maybe it has something to do with this being the early 1930s. Sure, have a cocktail. Just don't tell anyone in print.
Canada Dry Soda Booklet (4), c1930
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These kids don't look all that "Gingervated" to me. Maybe the refined sugar hasn't kicked in yet.
Canada Dry Soda Booklet (5), c1930
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The guests were probably all carrying ladylike flasks in purses under the table, but the illustrator was discreet with his/her image cropping...
Canada Dry Soda Booklet (6), c1930
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...So pretend you don't know. "Dry" it is, North America, I'm so proud of your restraint.
Frozen Lemonade Ad, 1954
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From the Lemon Products Advisory Board, Los Angeles, CA. Published in McCalls magazine.
Pictsweet Lemonade Ad, 1955
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So, they... uh... kiss while holding aloft their own bodily essence. The admen really didn't think this whole motif through, did they? From the July issue of Everywoman's magazine.
Spur Cola Ad, 1944
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Canada Dry beverages had the best names! "Spur and Wink" should be a buddy cartoon on Nickelodeon. From the August 17th issue of Life magazine.
"New Recipes For Your Heart's Delight", 1957
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I love these graphics. I hear the music from Rocky & Bullwinkle in my head every time I see them.
Front and back covers from a 16-page promotional booklet published by Richmond-Chase Co., San Jose, California.
"New Recipes For Your Heart's Delight" (2), 1957
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"...None of these recipes are experiments..."
Good to know. We all recall what happened to Bugs Bunny when he mixed radish juice and carrot juice, don't we?
"New Recipes For Your Heart's Delight" (3), 1957
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The imagery on the right makes me wonder: Would Diet Delight have stuck around longer if its container had been given a nice tapered waist?
Dole Pineapple Juice Ad, 1952
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If a sudden tropical storm blows in, no worries. Everyone can just take shelter inside the freakishly huge fruit, which has been conveniently hollowed out on the other side.
From the October issue of Everywoman's magazine.
Bennett's Fix-A-Drink Promo, c1955
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Fly, my fruity minions! Fly!
Front and inside section of a fold-out published by Recipe Foods, Inc., Baltimore, Maryland.
Bennett's Fix-A-Drink Promo (2), c1955
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These don't sound so bad, do they? They were kind of meant to be used like we use Italian soda syrups nowadays...
Bennett's Fix-A-Drink Promo (3), c1955
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...But inevitably, the marketers needed to fill a whole bunch of space. So you get disturbing concepts like "luncheon meat" flavored with grape syrup.
Bennett's Fix-A-Drink Promo (4), c1955
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I'm not sure what it is about chili sauce that would bring to mind "canning-time." Maybe it was a Baltimore thing. Anyone?
Bennett's Fix-A-Drink Promo (5), c1955
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Was this product cross-marketed with the Grapefruit Diet? Seems like a logical pairing, kind of.
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