Turn To Sandwiches, 1957

I opened this magazine-sized, 20-page promo hoping to see a bread fairy. You know, a peppy, aproned sprite with a magic wand, who'd reward hungry but virtuous mortals by turning various inanimate objects into sandwiches. It didn't happen, sadly.

Franz Bakery, promoted on the back cover, is still with us.

(Originally posted to flickr on February 7th, 2011.)