Safeway Ice Cream Ad, c1955

From the Eisenhower era of Family Circle. Everything you could ever want in an ad: Multiple styles of illustration! A cute square Pyrex bowl that holds a serving of refined sugar and butterfat the size of Mt. Hood! Plus, check out that "gift box" ice cream carton ("Party Pride").

On the flip-side of this page is a diet formula ad that scolds Mrs. Middle America for not helping Mr. Middle America stay slim. Ah, Madison Avenue, never ever change!

(Originally posted to flickr on February 2nd, 2011.)