Philadelphia Cream Cheese Booklet (2), c1955

(L) Yeah, you could get "petals" to look like that using only diluted cream cheese and a spoon. By the way, Kraft has enclosed a coupon good for 50 cents off your next purchase of swampland in South Jersey.

(R) That clam dip might not be bad, though the seasonings are pretty intense for the time period. Probably that was a snack you only brought out in the small hours for the serious partygoers, long after the kids were safely in bed.