amylsacks

amylsacks club

Posted: 08 May 2013


Taken: 07 May 2013

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Keywords

retro
vintage ad
USA
1940s
cable
labor
wire
factory
industry
advertising
automobile
c1947


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Auto-Lite Catalog, c1947

Auto-Lite Catalog, c1947
"For over thirty-five years, The Electric Auto-Lite Company has specialized its abilities on the production of automotive starting, lighting, and ignition equipment. The engineering know-how and specialized skills that have resulted from that experience will become apparent to you as you use this catalog of automotive wire and cables..."

I've done my best to pinpoint a date for this. According to General Cable History:

"1911 - Prestolite Wire, acquired by General Cable in 2012, was originally founded as Electric Autolite. A wire and cable division was official[ly] established in Port Huron, Michigan, in the 1930[s] and that was when the Prestolite Brand name first came into use."

Front and back covers of a 52-page catalog, published by The Electric Auto-Lite Company, Port Huron, Michigan.

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