For keeps

Now, I love Jon Whitcomb's work, I do. I pretty much think he hit almost everything out of the ballpark, but this ad looks downright creepy. Her expression is one more of dread than pleasant surprise - that, and add to it the copy, "... for keeps," and it looks more like a movie poster for that Julia Robert's stalker film, Sleeping With The Enemy.

Am I wrong here?

Woman's Home Companion - December 1950.