The Pritchards take to the air with Berkshire Aviation Tours c1925

Having searched for Berkshire Aviation Tours, I now know that after the First World War, there were a lot of trained pilots and a fair number of surplus planes about and so the aerial joy ride business evolved. Many of the concerns were very small with some only having one plane. Initially it was largely unregulated, but after a few mishaps, legislation followed.
This could be an Avro 504 as is recorded belonging to Berkshire Aviation in this accident report from 1929 aviation-safety.net/wikibase/wiki.php?id=25078