Excelsior Holidays 721 (A18 XCL) at Heathrow Airport – 2 Jul 1996 (320-16A)

Tuesday 2 July 1996 (approx. 1340) - Excelsior Holidays, Bournemouth 721 (A18 XEL), a Plaxton Première 350 bodied Volvo B10M new in April 1996, at Heathrow Airport Central Bus Station.

The company was founded in 1920 by Walter Maitland and latterly managed by his son Vernon Maitland O.B.E. who became a well-known figure in the British coaching industry who sold the business in 1997.

Originally titled Excelsior European Motorways before being re-named, the coaches of Excelsior Holidays had a very distinctive livery which featured the names of different countries along the sides plus a range of cherished registration numbers in the XEL and EXC series.