Winter Menu Magic Booklet, 1933

Dunk Me, Baby!


What's milk without a cookie?

From the 1930s to the 1960s.

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01 Jun 2011

1 favorite

175 visits

Winter Menu Magic Booklet, 1933

"Three meals a day! We must eat to live, But what a thrill New dishes give." It's hard to beat the panache of the B.Y.O. Waffle Iron soiree', but the Uneeda Bakers do their best. From "Champion Peanut Butter Chops" (American cheese, cracker crumbs, and of course peanut butter sculpted to look like meat) to "Pears Olga" (canned pears with some cream, sugar, and shortbread crumbs dumped on top) there's nothing like that Thirties glamour! Front cover, plus center pages from a promo published by The National Biscuit Company, aka Nabisco, New York, N.Y.

31 Aug 2011

1 favorite

180 visits

Kitchen Craft Flour Ad, c1954

It's raining cookies! Hallelujah! It's raining cookies! Amen! From the February or March issue of Family Circle magazine.

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19 Apr 2012

1 favorite

168 visits

Cookie Craft, c1957

It's food, but it's impervious to temperature changes, huh? Maybe I should just chew on the foil instead. Front and back covers of a top-stapled booklet published by Kraft Foods, Chicago, Illinois.

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01 May 2012

1 favorite

152 visits

Cookie Craft (2), c1957

Most of these recipes feature at least two sticks/half a box of margarine. Did they assume that every woman was feeding dessert to a Boy Scout troop three times a week?

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01 May 2012

156 visits

Cookie Craft (3), c1957

Or did they just want her to use up the product quickly before she had time to think about that whole immune-to-temperature thing...?

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01 May 2012

1 favorite

134 visits

Cookie Craft (4), c1957

I can't believe Kraft missed the chance to sell us ice cream that would never melt or get rock-hard, either.

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01 May 2012

1 favorite

164 visits

Cookie Craft (6), c1957

I don't have a cookie press, but I have made a version of the mint sticks (with butter, but without nuts). They're damn good.

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05 May 2012

1 favorite

1 comment

213 visits

Cookie Craft (7), c1957

Just some playing with the (uncredited) illustrations in Photoshop.

07 Aug 2012

1 favorite

153 visits

Jane Arden Cookie Ad, 1953

Okay, so it's essentially a rerun of this , with "Jane" presiding over a slight reshuffling of the goods. But you have to admit that's one rockin' party hat. From the July issue of Family Circle.
33 items in total