"Shedd's Old Style Sauce", c1960

The Condiment Bar


Mayo, ketchup, spices, dressings... all manner of seasonings... From the 1930s onward, they're here for your viewing pleasure!

"Shedd's Old Style Sauce", c1960

09 Feb 2011 2 269
Front and back of a promo leaflet published by Shedd-Bartush Foods, Inc. of Detroit, Michigan. What's up with that weird dismembered head effect on the sandwich plate? You've got the olive eyes/pickle nose thing happening in front-- then that weird sauce-tongue effect with the sandwich...

"Shedd's Old Style Sauce" (2), c1960

09 Feb 2011 1 243
Inside of the same leaflet. Was it a sauce? A dressing? Or both? I guess it doesn't matter, because it was the kind "He'll Like Best." I think those "flowers" are crushed eggs, which is almost as scary as the sandwich-face on the other side.

Morton Salt Ad, 1960

14 Mar 2011 1 195
Tonight's supper features your choice of potatoes, potatoes, potatoes, potatoes, or potatoes. Also, have some potatoes at no additional charge. From the March issue of McCall's magazine.

"Tips On Using Tabasco", c1938

09 Apr 2011 1 135
Breakfast has a grim expression, even though the bombardier's aim looks to be distinctly off. One side of a fold-out published by the McIlhenny Company, Avery Island, Louisiana.

Morton Salt Ad, 1957

13 Apr 2011 1 181
I could never get the sun to kiss the tomatoes. Never could master those "Magic Eye" pictures, either. From the April issue of Western Family magazine.

Kikkoman Booklet, c1958

14 Apr 2011 1 289
From the nervous smiles on the faces of his girls, Mr. America knows at first glance that they've been dabbling in the dark arts again. Promotional booklet published by Noda Shoyu Co., Ltd., Tokyo, Japan

Kikkoman Booklet (2), c1958

22 Apr 2011 1 235
They attempt to disguise the foreign influences using the traditional brown/green/white configuration of all proper American meals, but he's not fooled...

Morton Salt Ad, 1956

15 May 2011 1 186
She sells small shakers for Sequoia-sized celery stalks. Or whatever. From the March issue of Everywoman's magazine.

Lea & Perrins Leaflet, c1935

09 Jun 2011 1 167
"Trivia" is probably a more apt term here than "Brain Teaser." Oh, well. Both sides of a promo fold-out published by Lea & Perrins, Inc., New York, New York.

Crown Colony Spice Ad, 1953

12 Feb 2011 1 183
Re-posted to give a more accurate size. Otherwise you can't appreciate the glorious anarchy of all this greenstuff. Look at it-- rolling everywhere, without an atom of mayo or gelatine to be seen for miles! [fans self] From the July issue of Family Circle magazine.

A1 Steak Sauce Ad, c1958

21 Jun 2011 1 156
Not to hurt Mrs. Vamp's feelings, but seriously. How drunk would you need to be to think steak sauce dumped on cream cheese "looks like a chocolate sundae"? Gah.

Goodall's Sauces Ad, 1950

15 Jul 2011 1 159
I'm disturbed by the devil horn-shadow thingie. From Good Housekeeping's Picture Cookery .

Lea & Perrins Ad, 1950

15 Jul 2011 1 141
The bottle needs some kind of 2001 -esque background behind it to liven it up. Some inky darkness, some constellations... don't you think? From Good Housekeeping's Picture Cookery.

Sarson's Vinegar Ad, 1950

20 Jul 2011 1 168
Huh. Well, I guess it's all "virgin" until you open the bottle. From Good Housekeeping's Picture Cookery .

Morton Salt Ad, 1956

09 Aug 2011 1 187
All of Don Zimmer's kids and grandkids love their corn this way! From the August issue of Everywoman's magazine.

McCormick Seasonings Ad, 1956

09 Aug 2011 1 204
I'll build a spice-way to Paradise/With a new step every dayyy...

Kraft Dressing Ad, c1956

18 Aug 2011 1 143
Eww... Who put... healthy food in my brandy snifter?

Best Foods Mayonnaise Ad, 1958

20 Aug 2011 187
Making sailcloth double as lunch: truly a lost art.

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