Crafts Ahoy!
Ladies and Gentlemen, start your crochet needles!
(Items from the 1940s to the 1960s.)
(Items from the 1940s to the 1960s.)
Quick Tricks, 1956
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When you pay for Platinum Membership in the Crafts Club, you'll learn to make hats and slippers for the drinking glass and a letter holder for the doll, too.
Front cover from a 16-page craft magazine published by Coats & Clark, New York, N.Y.
Quick Tricks (2), 1956
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The lavender sachet necklace looks practical. No more toting around perfume with you at formal parties. And speaking of toting, I always thought that whole point of a handbag was to prevent the world from seeing all the stuff you walked around with. Never mind.
Quick Tricks (3), 1956
Quick Tricks (4), 1956
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I can't decide whether I'm more into the cap thingie that lets your hair double as a pincushion, or the fallout shelter throw pillow.
Cottons You'll Love, 1955
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Mr. America wants everyone to come see the bizarre drape of his pants on the right side. "The wind did it." Sure, Dude.
Front cover of a 16-page craft magazine published by Coats & Clark ("O.N.T. Threads", "Chadwick's Red Heart Yarns", "Crown Zippers") New York, N.Y.
Cottons You'll Love (2), 1955
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The black tweed/teal/beige combo is something you can only get away with if you start out pretty, I bet.
Cottons You'll Love (3), 1955
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(Top) Invisible Brandy Snifter!
(Bottom) Nothing says "Come Hither" quite like discreetly bunching up your skirts.
Cottons You'll Love (4), 1955
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Mother liked to sew sequins on everything and pretend she was a pro figure skater when nobody was looking.
Cottons You'll Love (5), 1955
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"Every clever girl knows that smartness is not necessarily a matter of money. Even a small wardrobe of carefully selected clothes can give almost unlimited smart combinations. So, with small budgets in mind, we present this collection of thrifty cotton fashions with the million-dollar handmade look..."
Cottons You'll Love (6), 1955
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"When you see how well they look in cotton, you will want to make them in wool, too!"
Well, maybe not the slippers. They'd probably itch like crazy. :/
For the Home of Today, c1955
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Everything in the living room goes with gray flannel suits! Yay, Fifties!
Front cover of a 16-page craft magazine published by The American Thread Company ("Aunt Lydia's Star Spun," "Aunt Lydia's Heavy Rug" yarns), New York, N.Y.
For the Home of Today (2), c1955
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Just press the magic button to achieve perfect harmony with the universe. A Scotch Mist in your other hand would probably help, too.
For the Home of Today (3), c1955
For the Home of Today (4), c1955
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I don't think these colors would be very soothing if you were trying to catch a few Zzs on the couch. Maybe first thing in the morning while the coffee was perking...?
For the Home of Today (5), c1955
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Did toilet seat covers inspire a lot of fashion trends back in the day? Could you get away with one standard look, or did you change them seasonally? Were they meant to be used all the time, or just trotted out along with fancy soaps and cute little guest towels at holiday time?
I have so much to learn...
Butterflies In Crochet, 1951
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"All sizes and shapes of brilliant butterflies in a blaze of colors-- a gay note of surprising beauty to glamorize your wardrobe and dramatize your home."
Front cover of a 16-page craft magazine published by The Spool Cotton Company ("Clark's O.N.T. 'Boilfast' Threads"), New York, NY.
Butterflies In Crochet (2), 1951
Butterflies In Crochet (3), 1951
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Yeah, like you'd dare to blot your lipstick or blow your nose on these things if somebody gave them to you.
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