amylsacks' photos
Cheese of Holland Booklet (3), 1965
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"Holland Cheese Hors D'Oeuvres: make plenty, guests love them.
1/4 C finely chopped walnuts
3 C finely grated imported Holland Edam or Gouda cheese
2 tsp prepared mustard
2 T chopped parsley
1/4 C sweet butter
1/4 C mayonnaise
2 drops Tabasco
6 Vienna rolls
"Saute' walnuts in a little butter until golden. Drain on paper towels until cool. Soften butter. Add cheese, mayonnaise, mustard, Tabasco, and parsley to butter. Beat with an electric mixer until well blended. Stir in walnuts. Cut and set aside ends from rolls. Pull out as much of roll centers as possible. (Save to use as bread crumbs.) Roll shells should be no more than 1/8" thick.
"Fill the roll shells with cheese mixture. Replace ends and wrap each roll in heavy-duty aluminum foil. Freeze overnight. Let rolls stand at room temperature about 20 minutes before slicing. Cut slices about 1/4" thick. Serve at once. Makes about 6 dozen hors d'oeuvres."
Cheese of Holland Booklet (2), 1965
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"Dutch Skaters' Soup: (almost incredibly good) :
1/4 C butter
2 C light cream
1/2 tsp. salt
1/2 tsp. Worcestershire sauce
2 C finely grated imported Holland Gouda cheese
1/4 C flour
2 C milk
dash pepper
2 drops Tabasco
Paprika for garnish
Melt butter in a saucepan. Add flour and stir until well blended. Gradually add cream and milk, mixing well. Cook over low heat, stirring constantly, until soup-base is thickened. Remove from heat and add salt, pepper, Worcestershire sauce and Tabasco.
"Place cheese in a blender. Gradually add hot mixture to cheese, running blender until soup is smooth. Reheat over very low heat, stirring frequently until piping hot. Serve in soup cups garnished with a dash of paprika. This Dutch recipe makes about 6 C or 8 3/4 C servings.
"Note: If soup is not served immediately, reheat in a double boiler and blend again in blender."
Cheese of Holland Booklet, 1965
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This made me want to find that old Muppet Show sketch where singing cheeses serenaded Kermit with a rendition of "Gouda Gouda." No such luck, though.
Front cover of a 16-page promo from the Holland Cheese Exporters Association, New York, NY.
Freshlike Canned Peas Label (Detail), c1945
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What can Photoshop do to make our "friendly" symbol more creepy and weird? The answer turns out to be: "Not a whole lot."
Freshlike Canned Peas Label, c1945
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If our mascot doesn't put you off vegetables forever, that first bite of canned peas probably will.
Beverly Peanut Butter Ad, 1953
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I always put on a double strand of pearls before bringing the kids their lunch! Don't you?
From the September issue of Family Circle magazine.
Universal Percolator Leaflet, c1950
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We've secretly switched the gravel in their driveway with whole roasted coffee beans! Let's watch.
Front and back covers of an instructional leaflet.
Doll Wardrobe (7), 1964
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"The more elegant the fabric, the more a little girl's eyes will gleam when she dresses her doll for a formal occasion. We combined a metallic fabric and a rich rayon satin but scraps in any luxurious texture or color would be suitable: velveteen, lace, moire, taffetta, for example."
"Cluny the teen fashion doll" must have her gown. So now's the time to make a gold satin bib apron for yourself, Mrs. America! All the other girls' moms are doing it!
Doll Wardrobe (6), 1964
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"We at Coats & Clark are proud of our reputation for Quality... nevertheless, we never stop trying to improve our products..."
Join us next issue, when we'll teach you how to sew prom dresses and swimwear for Rover and Fluffy!
Doll Wardrobe (5), 1964
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"Ladies, could you please move out of the way? You're blocking our view of the garbage scow!"
Doll Wardrobe (4), 1964
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"Oh, Stacey! Will you look at that!"
"Don't encourage her, Rina. Just keep walking."
Doll Wardrobe (3), 1964
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"These versions of couturier clothes require no complicated sewing techniques. Carefully read the general directions below for hints to make your sewing easier and the results more professional. Then sort through the leftover fabric from sewing projects for your family and salvage the suitable bits of fabric necessary to create a wardrobe for a fashion doll."
To gear up for "Method Sewing," walk around all day beforehand without bending your arms or legs!
Doll Wardrobe (2), 1964
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"Because the dolls are so small, in some cases you will find that a couple of skeins of yarn will make several outfits..."
Why do we like our knitwear so thick but our "girls" so thin? Y'got me. I don't know.
Doll Wardrobe, 1964
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"Whether your favorite handcraft is knitting, crocheting or sewing, here you will find a wonderful selection of clothes that any little girl would love to own, to make her doll the best-dressed in town!"
But no matter how great the dollies look, don't call them B*rb** Dolls, or you'll get us all in a heap of legal trouble, Mom!
Front and back covers of a 36-page instructional digest published by Coats & Clark's ("Zippers," O.N.T. Threads," "Red Heart Yarns"), New York, N.Y.
Morton Salt Ad, 1956
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At Miss Morton's Charm School For Boys, we learned proper posture and coordination the new-fangled way! None of that silly book-balancing stuff!
From the November issue of Western Family magazine.
B&W/Duotone Ads, 1953
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Ah, that "tingling" feeling. Is it really from the tea, or is it because my "hat" is half a store mannequin?
From the September issue of Family Circle magazine.
Garden Bulbs In Color (23), 1938/1945
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"Among the earliest to bloom are the Dwarf Irises, usually grown in the rock-garden or as border plants. Iris pumila, a miniature form of the tall bearded types, is a compact grower, which makes it a useful plant for small gardens...
"The flat, crested flowers of I. cristata, native in the Southwest, are highly desirable for the wall-garden...
"Similar in form, but larger in size, is the English Iris, I. xiphiodes, from the mountains of Spain and France. The common name, English Iris, is derived, undoubtedly, from the fact that the plants were grown in England before 1600, and were considered indigenous."
7Up Soda Leaflet, c1961
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Look! The bottle's in mid-air, too. It's "floating," get it?
Front and back sections of a promo fold-out.

















