Domino's Theory - 14 August 2013

In following the development of a former Chinese Restaurant in Stubbington into a branch of Domino's Pizza, I noted, with its opening imminent, a revised external branding. The new Stubbington branch (due to open later in August) is on the right in this image and the branch on the left is in Gosport. I deduce from the company website that the newer branch reflects corporate changes but I did wonder whether Domino's, already faced with a certain amount of controversy over their arrival in a village which has an independent pizza outlet only metres away, might have adopted an 'environmentally acceptable' exterior for this location. Many of you will have noticed that McDonald's, for example, have a dark green scheme in some sensitive locations rather than their more familiar and vivid branding. [Geotagging is for the Stubbington branch].

A short series follows soon tracing the metamorphosis of the Imperial Garden into today's Domino's.