Questioned Questionably Questionable Acronym

Saw this, thought it was unintentionally funny...then took apart the cognates and realized, no, they may actually be talking about what you think they're talking about...then went to the site and confirmed that no, they aren't in fact talking about what you think they're talking about, and it really is unintentionally funny.

Translates as: "Supporting vulnerable children and young people in Sweden!" The acronym BRIS in English means "Children's Rights in Society". It's a youth/children's rights political agitation group with no apparent interest in what you would think they would be interested in given the acronym.